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THE BUSINESS OWNERS GUIDE ON HOW TO BUILD AN EMPLOYER BRAND THAT ATTRACTS COMMERCIAL AND INDUSTRIAL TALENT YOU WANT

If you’ve never heard of an employer brand before, now’s the time to expand your education.

Now that the world is more “connected” than ever, with social media, review websites and online forums leading the way for digital communication, people have endless ways to talk about your company. With the right branding strategy, you can get involved in the conversation and begin to influence it in a positive way.

With the help of the right recruitment and staffing organisation, you can differentiate yourself from other businesses, improve staff satisfaction and give yourself the edge over an increasingly competitive marketplace.

This guide includes:

• What is employer branding
• What attributes are employees looking for
• How to build a strong employer brand