The classic burnout problem has been an ever-present thorn in the side of many professionals today – be that the ones at the start of their career journey or the seasoned veterans – and in some industries has long been seen as the price to pay for a richly – or even moderately – successful career. Where suggestions of a radical change to this way of (work) life would have been met with more than a little pushback 5 years ago, the general sentiment around it has now changed significantly, with whispers around the detriment of this ‘always on culture’ to personal and professional health having gradually turned into full-blown conversations since the dawn of the post-pandemic era and leading to the high demand for flexibility we see in the discourse among professionals today.

This topic of flexible/remote/hybrid working has been the buzz of the working world for much of the post-pandemic period, and although initially met with some pushback, most companies have now found themselves having to toe the line, whether that be to meet the expectations of the talent they are looking to hire, keep themselves in contention hiring-wise or keep existing employees happy. Younger professionals, particularly the Gen Z cohort, have been the prime advocates for this change in working practices, largely as a result of the burnout problem prevalent during – and exacerbated by – the pandemic. In an effort to counteract the effect that rising pressures on business have had on employee wellbeing, they have asked for respite in the form of flexibility – and after some initial resistance, employers now seem to be warming up to it.

But 4 years down the line, the question has to be asked: Is it all that it’s cracked up to be?

Flexible Working – A Double-Edged Sword?

Some would argue that the answer to this question is a resounding yes, as the rise of a tech-centric way of working has proven to be key in establishing new, healthier and cheaper ways of working and living in a demanding and economically tumultuous time. The dreaded long commutes to work are a thing of the past for many, as are the headaches that fitting one’s work schedule around pressing personal and care needs brings on a weekly basis. The freedom and balance that such schedule offers cannot and should not be understated, and for over 75% of respondents of our latest Salary Survey report said to be currently uninterested in making a move any time soon, it was found to be their biggest reason for inertia.

The other side of the argument, however, is that perhaps surprisingly, it is proving to be somewhat problematic. As instrumental as it has been in breathing a new lease of life into careers across the country, it has ended up having quite the opposite effect for some. The rapid progression of technology during and post-pandemic has no doubt brought people more together and more connected than ever, but as this has as much intrapersonal implications as it does interpersonal, it consequently means multiple aspects of an individual’s life also become tethered to one another, blurring the lines between home and work. The near-seamless transition that a flexible way of working provides between these otherwise set boundaries – with the speed and ease of communication that email and digital video technology provide – make connecting with colleagues and employers as effortless and as easy as it is with family, friends and loved ones. Team members can reach one another with a simple Zoom or Teams call and are each only an email or text message away, and suddenly it almost feels like one is expected to be available round the clock. Without the physical barriers that dictate the end of a working day and the start of another, people are finding it harder to compartmentalise work life and personal life and as a result, are as switched on and connected mentally as they are digitally to colleagues and employers even after working hours. The FOMO that it can generate as a result is seriously detrimental.

Toby Pochron, employment director at law firm Freeths signals the practicality issue inherent to a flexibility-oriented work life, a rather ironic actuality – considering it was meant to eliminate rather than add to the ‘always-on mentality prominent in work cultures across the industry:
“Workers, for example, are constantly connected to not just friends and family but colleagues and employers through the same devices. The ever-present ability to check emails, for example, is a major problem. Once emails are checked, if “urgent” things are identified, there is a temptation to deal with them immediately, even if that means outside working hours.”

Does Flexible Working Boost Or Hinder Productivity?

An even more poignant reality to discuss is its impact on productivity, and how, despite the general perception around the degree of autonomy flexible working offers, it can be a driver of burnout through the restrictive way in which it forces some employees to live their work life. A study conducted by the University of Essex and the University of Chicago found an interesting pattern with regard to the productivity levels of employees working in an IT company during the pandemic, noting that although working hours rose in that time – by roughly 30% – including an 18% increase in out-of-hours working, overall productivity did not significantly change. Technology was found to play a key part in setting this pattern, as the sharp rise in meeting hours and email traffic meant there was a greater cost to pay for seamless collaboration and communication, a cost that came in the form of their autonomy –a factor found to be one of the biggest drivers of burnout. As one might expect, this naturally leads to the behaviours normally associated with burnout, such as regular working out of hours – to compensate for a perceived lack of professional efficacy, and a resulting chronic exhaustion that only serves to compound the productivity problem and ultimately the business’ bottom line.

Such issues put significant strain on mental and emotional resources and also make formal and informal working relationships difficult to build or maintain for an employee, which leads to a distinct lack of engagement with and increased distancing from work life – another common sign of burnout. Dr. Christoph Siemroth, one of the researchers involved in the above study, remarked on its impact on general capacity to build interpersonal relationships both in and out of work: “Additional evidence for this view is that employees networked less – they had fewer contacts with colleagues and business units both inside and outside the firm.”

This has a particularly marked effect on new employees trying to find their feet during onboarding processes and get the balancing act of juggling work and personal responsibilities in a new and unconventional work lifestyle right. The lack of person-to-person contact and informal interaction (which is often crucial to building relationships with colleagues and a strong sense of stability in the early days of one’s tenure) present in a virtual meeting compared to a physical one, can lead to a disconnect between trainee/manager and employee and make integration an even bigger challenge, exacerbating burnout as a result. Employees already part of the furniture aren’t immune to this intrinsic issue within flexible working either, as the nature of virtual collaboration dictates that working relationships are the focus of any interpersonal interaction made, with any informal talk kept to a minimum to prioritise productivity.

So, when the evidence points to a clear trend, counterintuitive as it may seem to imply that flexibility can be detrimental to overall professional wellbeing, it is pertinent to ask at this junction: what are the reasons it’s doing more harm than good?

The Work-Life Balance Conundrum

Employers are falling into the all too common trap of defining what work-life balance means for their employees, when one of the most pertinent things about flexible working is the term’s inherent applicability to all lifestyles – whether that be in the form of a fixed hybrid schedule, a malleable working schedule or a fully remote one. Not every employee wants the lines between their work and personal life blurred, while some need the two to be closely linked, in order to allow for a work pattern that best supports their preferred style of working.
A study conducted by Gallup to investigate the preferred work styles amongst the U.S. workforce highlights the importance of allowing employees to decide what a healthy flexible working arrangement is for them. When asked what work schedule would be the most ideal out of a choice of a 9-5 job (with a clear divide between work and personal life) and a blend of the two throughout a working day, the results showed that out of all participants, 50% preferred the former (termed splitters) while the other 50 chose the latter (termed blenders). What was even more interesting was that out of a survey of large-company CHROs, they found that HR leaders repeatedly underestimated how much of their workforce wanted to be splitters.

While the former set of results did vary by work type, the key takeaway from the research was that employees not working in their preferred ways were more likely to report experiencing burnout, be less engaged and most importantly to hiring managers – on the market for a new job. Making the choice for your workers or team regarding what manner of flexible working suits them best is counterproductive to individual productivity and can cause the aforementioned issues exhibited by individuals struggling with burnout – issues that, out of all the burnout symptoms, have been shown to be among the top 10 that impact health and longevity.

Your Team: Understanding Your ‘Splitters’ And ‘Blenders’

Your goal therefore as an employer when approaching flexible working should be to understand on what spectrum each member of your workforce lies – whether they lean towards the splitter or the blender type – and devise an informed solution that best addresses their needs. This is especially important where a neurodiverse employee is concerned, as they largely depend on this kind of support and understanding from their employer in order to thrive at their job. The best way to approach doing this is to make it a leadership problem first before an employee one, as due to the systemic nature of the problem of burnout, its root causes must be tackled at the top first before any resulting effects can be seen on the workforce.
As such, the onus is on a company’s leaders to begin by cultivating an environment that prioritises strong relationships and builds autonomy, belonging, competence and individual gratification from work, as this has been shown according to research, to mitigate burnout in workforces. This can and should be done by incorporating this into any programmes undertaken by leadership figures in the business, and going a step further to make it part of formal coaching, as this helps to make the concepts of risks and consequences of burnout real to leaders, and offers a more bespoke and systemic approach to resolving individual-specific challenges with resolving burnout in one’s team. A core part of this is involving and utilising employee perspectives and experiences, as this will best inform the solutions you intend to craft for your own workforce.

When this is done, you put the control and autonomy that can otherwise feel out of reach, back into your workers’ hands, thereby enabling them to work in a way that best suits them, and tighten any gaps present in employer-employee/colleague relationships to build the support systems that a workforce needs to keep them afloat should things become difficult to manage individually. And most importantly, you heal that fracture that appears in their self-worth as a result of the sense of professional inadequacy burnout causes, as well as the physical and mental exhaustion it can lead to.

Perhaps most pertinent to the discussion hiring-wise, is its profound impact on retention efforts – as at the end of the day the simple math is – the less unhappy and burnt-out employees are, the less likely they are to be watching out or actively searching for a new job – an undesirable situation for any employer to be amidst a widespread skills shortage problem. As far as recruitment is concerned, it significantly broadens your reach to otherwise shut-out segments of the talent pool unable to find what best suits their needs flexible-working-wise, and keeps you front of mind to the kind of professionals your company may find annoyingly elusive.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help you hire talent for your team.

Building an exceptional workforce goes beyond simply recruiting the right individuals for the job. It involves creating a comprehensive onboarding plan that integrates new employees into the organisation’s culture and equips them with the tools for long-term success. 

What’s more, it doesn’t just facilitate success at the initial integration stage – it involves incorporating mechanisms that enable employees to not only thrive but also continually evolve and excel throughout their tenure within the organisation. An effective plan of action empowers employers and managers to utilise the onboarding process as a strategic tool to not only assimilate new hires but also to enrich and fortify the company culture, motivate and inspire teams, and significantly bolster staff retention.

So, what exactly should your onboarding strategy entail? Here’s what you need to know about building a robust plan.

Employee Orientation vs. Employee Onboarding

Employee orientation and onboarding are distinct processes that play crucial roles in integrating new employees into the organisation. Employee orientation is typically a one-time event focused on familiarising new hires with the company’s policies, practices, and facilities. During this process, human resources personnel and partners formerly introduce employees to both the physical and hierarchal layout of their work environment.

On the other hand, employee onboarding is a more extensive process that spans the employee’s entire journey, from their initial introduction to their full integration and productivity within the organisation. When done right, effective onboarding not only accelerates the integration of new hires but also contributes to building a strong employer brand, fostering employee engagement, and ultimately leading to a more productive and cohesive team.

How to Design an Onboarding Plan

Research has consistently shown that a well-structured onboarding process significantly impacts employee satisfaction, retention, and overall team success – with a strong onboarding process said to bolster hire retention by 92% and productivity by over 70%.

While there’s no one-size-fits-all strategy for onboarding, there are some steps you can use to improve your chances of the right results for your team.

1.    Decide on an Optimal Onboarding Strategy

First, it’s worth considering how you’re going to deliver your onboarding experience to new hires. Traditionally, onboarding takes place within the office, consisting of regular face-to-face meetings, training opportunities, and induction processes. Since the shift to hybrid and remote work, 1 in 4 UK workers now work a hybrid work week (as of 2023), making efforts to both understand and cater to the preferences and needs of hires and employees vital to not just retention but general employee wellbeing.

As such, the trick in designing a flexible but successful onboarding plan lies in figuring out where to incorporate virtual elements, and what aspects require face-to-face interaction. This is best informed by the input of the new hires themselves, as they are best placed to offer pointers on what makes for the best onboarding experience.

2.    Assign Each Staff Member an Onboarding Buddy

Because onboarding is a long-term development strategy for each employee, it requires as much of a social support system as a professional one, primarily in the form of someone to turn to for any questions, advice or company, especially considering the learning curve of a new hire is rarely linear.

Although seemingly insignificant, an onboarding buddy can prove key in integrating a new employee, as they can often be the difference between a rocky and frustrating start and a much smoother onboarding experience.

Regular communication should therefore be encouraged between the new hire and their onboarding buddy, in order to build an authentic, transparent relationship – this will be the bedrock on which any further dynamic between the two will be built. Some companies use informal coffee chats and video calls between staff members and their “mentors” to help further integrate new hires into the company culture and track their progress – the onus is on you to make whatever changes are most practical to foster a healthy relationship.

3.    Prioritise Regular, Transparent Communication

Establishing a culture of open communication from the outset is essential for fostering a supportive and inclusive work environment. Team members should be able to feel like they have a voice, and can contribute to their own development by suggesting areas where they feel they need to improve, or requesting training opportunities where necessary. They should also feel comfortable opening up about any struggles with workload, burnout or a sense of disconnect felt with the team or company goals.

Regular one-on-one meetings between employees and their managers provide a platform for such discourse and enable both parties to productively discuss progress, address challenges, and identify opportunities for growth and development. It is vital that each employee knows how their performance will be evaluated, and what kind of qualities they need to demonstrate in their day-to-day work.

4.    Set and Regularly Update Goals

In light of the fact that up to 33% of employees leave within their first 6 months with a new company and that 86% of respondents in a survey last year expressed willingness to switch jobs despite potential damage to their CV and reputation, it has become increasingly imperative for partners to be exceptionally attuned to the engagement and satisfaction levels of their staff members, especially in the wake of the effects of the Great Resignation.

This necessitates providing each team member with a clear and compelling vision of their future within the business and actively supporting them in setting and achieving their career goals. Regular one-on-one meetings with line managers should serve as a platform for encouraging employees to candidly discuss their strengths, areas for development, and aspirations, thereby fostering an environment of open dialogue and personal growth.

As an employee’s role within the company evolves, the individuals or teams responsible for their onboarding should collaborate with them to expand and refine their goals to ensure that they consistently perceive themselves as progressing in a meaningful and purposeful direction. This proactive approach not only cultivates a sense of alignment and purpose among the staff but also reinforces their commitment to the business’s long-term success.

5.   Focus on Employee Development From the Get-Go

Creating a plan for employee development as part of your general onboarding strategy will ensure you can retain your top talent for longer, and achieve the best results from every member of your team.

Having clear communication and documentation around career paths, professional development, and objectives around progression demonstrates to new professionals that there is investment in the long term. The regular meetings with your new starters should also touch upon their professional development – where they are currently on that career path, as well as their future aspirations and goals.

In Conclusion

Hiring a new individual is a huge investment of time, money and internal resources so it’s imperative to ensure that once that individual joins your company, their onboarding process is designed and focused on their long-term career (and not solely focused on the inevitable HR administration and initial IT setup!).

Of course, the success and retention of your new hire starts with ensuring that all important ‘fit’ from the outset. Using the services of a recruitment specialist can help here as they have the time and resources to ensure a deeper understanding of not only your challenges and objectives as a hirer, but the career aspirations and goals of the professionals they help as well. What’s more, many recruiters offer alternative services such as ‘retained search’ which may include elements such as psychometric testing, video profiling and virtual interviews which are all focused on that ‘fit’ giving you a head start on your onboarding process, and ensuring that individual is in it for the long run.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help you hire talent for your team.

With the first month of the new year now in the bag, it is highly probable that those ‘New Year’ resolutions set at the back end of 2023 have already been broken – at least those set on a personal level where exercise or the quitting of bad habits are usually top of those lists.

In this regard, it is estimated that as many as 80% of people fail to keep their resolutions by February, with only a mere 8% seeing them through for the entirety of the year.

A 4000-year Old Tradition

The act of setting goals at the start of a new calendar year is reported to date back to Ancient Babylonians some 4000 years ago where ‘debts were promised to be paid to gods and borrowed objects returned’. And, whilst the new year promises were deeply entwined with religion and mythology, the premise of a ‘new beginning’ is one that has carried through for many thousands of years.

While resolutions are often associated with personal goals, they hold equal importance when it comes to business – especially around setting annual objectives and reflecting on the overall strategy in an ever-changing environment where continual review of the road ahead is crucial.

Most businesses will review their new year plans in quarter four when typically, there is enough information to reflect back on metrics and KPIs for the current year, assess whether or not objectives will be hit, and allow some wiggle room to re-calibrate and focus on ending the year on a high.

Objectives or ‘new year resolutions’ therefore have likely long been set at this juncture – and for those businesses set on a growth trajectory, these will likely include executing hiring plans as well as a laser-sharp focus on staff retention.

Are Your Business Resolutions Still on Track?

At the stroke of midnight on 1^st January, and the subsequent return to the office after the festive break, business across most sectors will no doubt have set their sights kickstarting the 2024 objectives with intent. However, as the first quarter unfolds, it appears that some may be encountering obstacles in adhering to their hiring-focused resolutions.

Even one calendar month down the line, and then as the year progresses, it’s essential for businesses to reassess their hiring objectives, adapt to unforeseen challenges, and remain committed to the path of growth – especially when you consider a recent statistic that 75% of UK businesses are in a state of ‘existence’ or just surviving.

So what areas should companies be focussed on to ensure their well-intentioned goals remain on track?

Streamline (and Standardise) Your Hiring Process:

The aspiration to streamline hiring processes and avoid past mistakes holds promise, but the intricate decision-making within some companies can pose challenges. If you recruit regularly, it is worth looking to standardise processes where possible, albeit not at the detriment to the often-unique experiences of each individual candidate that comes into contact with the business. An ethical approach to recruitment is recommended here – and is becoming a non-negotiable in the current candidate-led market.

Enhance Diversity Efforts:

Despite the emphasis on diversity and inclusion, some businesses may struggle to make significant progress due to ingrained practices and a lack of comprehensive strategies. Overcoming unconscious biases and fostering an inclusive environment requires continuous effort, which may not be progressing as rapidly as intended. Diversity, Equity, and Inclusion (DEI) are not just buzzwords or an acronym to add to your customer-facing marketing; they are essential components of a successful business strategy of any business that aims to remain competitive. As the glue that keeps social dynamics within a business and in turn, team competence and efficacy functioning at its highest capacity, it is indispensable to your hiring strategy, whatever your recruitment goals or objectives may be, and when done right, it can be instrumental in keeping your talent attraction and retention efforts on track.

It is perhaps concerning then, that businesses are yet to treat it as more than an emerging trend in practice, and some go only as far as paying lip service when professing to make it a central part of their recruitment efforts. If you’re serious about taking your hiring game to the next level in 2024, then this is a great place to start.

Revisit Your Job Descriptions:

Job descriptions may be overlooked as daily tasks take precedence. Busy schedules can result in insufficient attention to crafting comprehensive and appealing job descriptions, making it difficult to attract top-tier talent.

However, as the hiring landscape evolves, active candidates still rely on engaging, informative, and powerful job descriptions to assess whether or not they are a fit for their career aspirations and professional development. The best job descriptions go beyond skill requirements, offering a glimpse into company culture and showcasing benefits that matter to the market’s top talent.

As companies forge ahead with hiring initiatives, the importance of making your voice shine amidst the noise becomes increasingly important. If you want to turn the heads of the right people from the get-go and avoid a ‘square peg in a round hole’ scenario with regard to your hiring efforts, then your job descriptions must be compelling, engaging and effective enough to attract the market’s top talent. Find out more about how to craft a winning job description here.

Harness the Potential of Social Media:

Depending on your sector or industry, some may find it challenging to fully embrace the power of social media. The time and resources required for maintaining an active and engaging social media presence can be overwhelming for companies, leading to a lapse in this resolution, however, love it or loathe it – the fact remains that jobseekers will research the whole digital footprint of a business as part of their decision-making process.

If you have the core channels set up and active, it’s always worth a holistic review of things like your bio information, and your wider content strategy. What kind of things do you communicate? Do you share information that gives visitors to those platforms a good idea of your working environment and culture? Is it obvious how you celebrate success? Can you utilise the voice of your existing employees to focus on things like career development?  A social media strategy is usually easy to flex and improve as and when you need to, so if that review wasn’t part of your new-year resolution, it’s always worth finding the time to conduct your due-diligence and ensure that your channels are working as hard as they can to put your best foot forward to those in the active talent pools.

Invest in Training and Upskilling:

Despite recognising the importance of investing in staff development, businesses may face budget constraints or a lack of suitable training programs. This can hinder the execution of the resolution to upskill existing staff – something that will no doubt be on the agendas of businesses up and down the country as the much-documented skills shortage becomes a harsh reality.

Similarly, what jobseekers look for in an employer has changed significantly since the pandemic and the value of career fulfillment has become a staple part of the modern employee’s priorities when searching for the ideal employer.

The notion of the one-employer-career has changed dramatically in recent years, and it’s not at all uncommon for individuals to be left with a lingering sense of stagnation after spending a few years building their skills in their current role, and consequently view the option of jumping ship as the only way to experience real progress in their career.

The resulting high turnover rate is what has brought the idea of Employee Development Plans into focus for businesses, with an aim to ensure ongoing employability through improving the individual’s workplace soft and hard skills, and industry knowledge. A good plan will strive to create a series of actions designed to help the individual develop and grow within the context of their professional career, while also developing their capabilities and meeting the needs of the employer.

Build and Maintain Brand Image:

Building and maintaining a strong brand image demands consistent effort and resources. Companies may find it challenging to allocate sufficient time and funds to enhance their brand, especially when immediate client needs take precedence.

Candidates believe in what they can see now more than ever, and in an age where information is easily accessible online, maintaining a strong brand and a good reputation is essential for attracting and retaining top talent. Prospective candidates will research a business as much as the hiring manager of that business will investigate the candidates’ qualifications and qualities – and should your credibility fall short as an employer you can be filtered out of shortlists before a CV or profile is even read.

A proactive approach is therefore essential in order to positively influence one’s brand and reputation in the market, whether that be by building a workforce that acts as ambassadors that champion the business values, or convincingly demonstrating that your business does indeed walk the walk when it comes to employee satisfaction. Click here to find out more about how you can tap into the potential your employer brand carries and catalyse its growth.

Consider How Flexible You Can Afford to Be:

One might say that the hybrid working drum has been beaten to death ever since its meteoric rise in popularity among candidates during the pandemic. It’s hardly a secret to anyone keeping a close eye on the state of play across the industry over the last few years, and most if not all businesses competing for the best talent available on the market will be well aware of just how highly sought after flexibility is by the talent pool in their current market.

And yet, this topic of flexibility remains a sticking point with some employers today, and as a result a barrier to rather than a buttress for hiring success. While that is in part due to expected challenges in marrying candidate and business demands, it is also due to the general rigidity some employers now have towards changes to traditional modus operandi in general. When competition for talent is fiercer than ever before, can your business afford to be flexible when it comes to working arrangements?

Ultimately, the crux of your success in your hiring efforts will come down to how well you can provide the best employee experience better than your competitors (and back it up). If it is indeed a viable option for your business then it should absolutely be part of your recruitment – and retention – strategy.  We take a deeper look at this and much more here.

In Conclusion:

With almost 11 months left of the year, arguably it is still all to play for when it comes to adherence to your annual business objectives. If however, the roadmap to growth has already hit some bumps in the road, especially when it comes to talent attraction, utilising the services of recruitment specialists will undoubtedly get those plans back on track with renewed insight about current market conditions and the movement of talent within your region and/or practice area.

About Clayton Recruitment

At Clayton Recruitment, we have been committed for the past 20 plus years to helping professionals build a career they can be proud of, whatever stage of their journey they might be at. If you are at a point where that next step in your career is unclear at this stage of the new year, then we can give you the guidance you need to make your start in 2024 the strongest possible one. Give our team a call today on 01772 259 121 or contact us here.

Following the pandemic businesses across the country have gradually started to find their feet, slowly but surely accepting and adapting to the multitude of changes the post-pandemic market has thrust on our shoulders. Employers have recognised and respected the change in status quo concerning the expectations set out in current client and employee demands and seem to be reworking their hiring strategies accordingly to keep up.

Last year however, wasn’t quite the year of progress many would’ve envisioned, and while it’s certainly true that finding the right talent in today’s market is rarely ever a straightforward task, many will agree that few years have brought more challenges when it came to both the recruitment AND retention of top talent.

The UK saw as many as 1 million vacancies go unfilled nationwide in these 12 months, and despite the sharp rise in the availability of candidates on the back end of the year (in part due to widespread concerns over job security), the hiring appetite across the country had notably reduced, with permanent staff appointments rapidly declining in Q4 and businesses hesitant to commit to new hires due to continued economic uncertainty. The candidates that did make the shortlists were either not considered adequate enough or lacked the necessary skills companies looked for in their hires, with an Xpert HR report revealing that poor quality applicants and a well-documented skills shortage were, according to surveyed employers, the biggest reasons for this difficulty in hiring.

From a retention perspective, it is very much a similar story, with 26% of respondents admitting they struggled to keep a hold of new hires, 44% saying they struggled to compete with competitors’ salary and benefits packages, and 58% of HR professionals saying they were offering more appealing pay and benefits to tackle this issue. Undoubtedly, this points to a clear shift in demands and priorities of younger professionals, in particular work-life balance and a greater sense of purpose in the work they do on a day-to-day basis.

For any business intent on growth this year, there is therefore no better time than now to put your recruitment process under the microscope and lay the groundwork needed for it be successful – particularly against a backdrop of continued economic uncertainty and a skills shortage still prevalent in the sector.

Recruitment can be, and often is, a laborious and multi-faceted process, but here are 7 steps to ensure you start on the right path this coming year >>>

1. A Focus on Flexibility

A direct and perhaps one of the biggest consequences of the widely reported skills shortage is the sudden shift of the industry towards a more digital tech-oriented manner of working and the incorporation of such tools into business practices – something that’s sure to change demand for certain skillsets in a variety of sectors. What is poignant about this fact however, is how it will actually emphasise the need for soft skills in the near future. With AI technology set to spearhead the streamlining of procedures and more work to be commoditised, what will be highly sought after by employers skills-wise is the ability to deal with human beings, and the qualities that best serve that purpose.

However, if some of the inflexibility found in businesses across the sector continues to persist, the search for talent of this calibre will only get harder. A paper published last year by Harvard Business School and Accenture revealed that a huge number of skilled hidden workers are shut out of employment simply due to the lack of flexibility present among employers today. Hiring companies risk being oblivious to the reservoir of talent right under their noses if they fail to adapt to the changing demands of today’s professionals.

It therefore serves your business far better to begin looking at how you can better serve the candidates you want working at your company. Whether this requires a sit-down with your recruitment team to discuss how such accommodations can be made and communicated throughout the hiring process or a talk with your management team to improve existing business practices to better support its employees, it is a must for any company seeking to remain attractive to prospective candidates.

2. Update Your Hiring Strategy with a Focus on Candidate Care

As you begin to rework your hiring and business practices with your candidates in mind, the central theme of empathy should be the thread that runs throughout your hiring process, as this is what virtually all job seekers are looking for at the end of the day.

Show your candidates you have their best interests in mind and are invested in delivering the right level of support at every stage of the application process, by implementing strategies for better candidate care. This could involve simplifying interview processes to enhance accessibility through the option of flexible interview locations or the use of screen readers during assessments. This could be especially ideal if you’re looking to hire remote and hybrid employees.

Remember to implement and establish channels of communication with your candidates throughout the hiring process too. Regular communication is key to a good candidate experience.

3. Refine Your Employer Brand

Your employer brand is what gives your company the edge over the competition in your search for talent. It’s how you ensure you appeal to candidates with what your business has to offer, whether that be an excellent salary and benefit options, a sense of purpose, shared values or great career development opportunities.

Despite its recognised importance in any successful hiring endeavour today, many companies still struggle to utilise it effectively to position themselves in front of their target audience. If you find yourself questioning the efficacy of your brand, then a good starting point will be to define what makes people actually want to work with you. Ask your team members what convinced them to continue with the company, and what they find most appealing about working there.

• Do you have a supportive leadership team?
• Does the company offer excellent opportunities for professional development and growth?
• Does it foster an employee-centric culture that eliminates many of the problems professionals encounter in the workplace, such as burnout?

Once you know what makes your business unique, the next step is to get it publicised as much as possible.

Don’t forget that existing employees can help here – particularly those that are engaged and are already good advocates for the business and brand.

By giving them a voice to provide prospective candidates with insights into the employee experience, you add much more credibility to your message and get the attention of the right individuals. Use testimonials, success stories and positive feedback to your advantage and make them known on social media as often as possible to expand your reach

4. Review Your Digital Footprint

Establishing a compelling employer brand is pivotal for attracting top talent, but its effectiveness hinges on strategic exposure to the right audience. A strong digital presence is essential for any business today. Presently, approximately 86% of job seekers incorporate social media into their job search, and prospective candidates frequently turn to the web for insights into a company’s culture through reviews.

Ensuring that your website provides an insider’s perspective on your business operations is crucial for the credibility and authenticity of your employer brand. Clearly articulate your values, mission statement, and vision to engage the interest of potential candidates while maintaining a consistent presence across the social channels frequented by your target candidates. Don’t forget to assess and update your appearance on job review boards too.

5. Spark the Interest You Want Through Your Job Descriptions

Your job descriptions are one of the first things potential candidates will examine when deciding whether they want to work with you. With this in mind, it’s important to ensure you’re conveying the right information. Don’t make the mistake of putting off potential hires by listing too many unnecessary or “preferred” skills.

Highlight only the characteristics and qualities you know you’re going to need most. At the same time, make sure you’re avoiding any language in your descriptions that may show unintentional bias towards a specific audience.

When writing your descriptions, don’t forget to showcase reasons why your candidates might want to work for you. Draw attention to your unique company culture, your salary package, and even the available training opportunities in place.

More help to ensure these turn the heads of the right people can be found here.

6. Bring in the Experts:

When it comes to attracting talent, undoubtedly the best tool you can possibly have in your arsenal is the services of an expert in the field – one that takes the time to understand your company’s business needs, and acts with your best interests at heart, while giving you the support you need at every step of the process. This is what makes the expertise of a specialist recruitment partner so invaluable for hirers as not only can they position your business in front of the right candidates – a task becoming increasingly harder by the day in today’s market – but they also work with you to build a talent pipeline and ensure your recruitment process remains efficient and effective even when not actively hiring. Amongst several other benefits that come with such partnerships, perhaps one of the most beneficial is that the longer you work with them, the better they can understand the needs of your business, and the better the fit and quality of candidates they can find for your company as a result.

At Clayton Recruitment, we work with businesses such as yours to make this a reality, no matter the staffing requirement asked of us, and are committed to adding real value to the businesses that partner with us for their hiring needs. Our team make it their mission to ensure you get nothing less than the support and the talent you need to make your recruitment endeavours successful – and are on hand to provide guidance throughout the process wherever necessary. If you are currently weighing up your options and feel that your hiring efforts could do with a little extra help from a recruitment expert then there is no better time than now to get in touch with our team for an informal chat about how we could help. Give us a ring on 01772 259 121 today or contact us here.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are building your existing team or looking for your next career move, we can help. And, if you are currently employed, you can be assured of complete confidentiality, professionalism, and honesty throughout the process – as standard.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

Finding a lasting solution to the industry-wide skills shortage continues to be a challenge for businesses in the hiring market today. Despite the evolution that the Great Resignation has sparked in hiring practices across the UK and the many approaches adopted by hiring teams to combat the increasing skills gap, acquiring the talent one needs to keep their business competitive in a cut-throat market proves to be as elusive a pursuit as ever. One approach however that has gained huge traction in recent years amongst companies is the recruitment of Boomerang Hires – a practice that involves rehiring employees who have previously left the organisation – and to employers bereft of options and under pressure to keep their business afloat, it shows a lot of promise.

Why Is An Ex-Hire Worth It?

Purely from a cost perspective, it is a tantalising prospect – as they not only require far less onboarding than your usual new hire but their familiarity with the business’s modus operandi and established dynamics means you get something close to what any recruiting company is looking for in a new hire – one that slots in seamlessly into the business structure and hits the ground running performance-wise in as short a timeframe as possible. And, in some cases, perhaps the icing on top of the cake is the experience and expertise your company will be gaining twofold with their return.

Little wonder then that this has quickly become a hit with employers in recent times, and although not a new phenomenon, it’s certainly an increasingly prominent one. A HBR report released this year revealed that 28% of new hires in organisations studied were found to be boomerang hires that had resigned within the past three years. And this isn’t due to the trigger-happy response we’ve now come to expect from employees in the Great Resignation era either – businesses have become not only open but actually intentional about recruiting ex-hires as part of their hiring strategy. When necessity dictates diversity of approach, we begin to see the most interesting of them come to the fore.

High-Risk, High-Reward

There is however, an inherent risk that comes with it, considering the boomerang hire phenomenon cuts both ways for a hiring company, as any new hire (boomerang employees included) employed is also susceptible to boomeranging back to their previous employer, or in the case of the latter, leaving your company hung out to dry a second time, and can make retention a very counterproductive and unwelcome by-product of this hiring approach. When discussing the boomerang hire as a solution to the skills gap problem, a few things ought to be kept front of mind. Firstly, how can you avoid being on the wrong side of the boomerang hire equation and secondly, how can you leverage the value it provides to inform a hiring strategy that effectively addresses the skills shortage within your business?

First Things First

If you are considering going down the boomerang hire route hiring-wise, then know that it requires a significant amount of groundwork to be laid first and should not be viewed as a band-aid fix for a turnover problem. Making an offer convincing enough for an ex-employee to return first requires a thorough understanding of where your company has missed the mark with regard to employee satisfaction in the past, and what steps must be taken to address it both before and after the boomerang point.

This firstly involves a mutual understanding between management and workers of why employees are leaving in the first place, and acknowledging the part the company has played in it. The goal of this is to address existing pain points within the company – and in particular, beyond salary and benefits, so as to avoid the trap of making a glorified counteroffer to ex-hires when the time comes to reach out. As research shows that compensation concerns do not tell the full story of why employees opt to leave, and that there are often underlying and unspoken factors at play, the act of encouraging employees to voice out their concerns serves to inform your decision-making and will likely pay off when approaching ex-hires down the line.

Whatever the area of improvement involves, whether that be investing in the professional development and growth of your employees, providing opportunities for upskilling, mentoring programs, and continuous learning initiatives or simply rebuilding the company culture from the ground up – addressing them not only allows you to perform the open-heart surgery your business needs, but also sets the foundation for a better overall employee experience and keeps the possibility of any new hires boomeranging to an absolute minimum.

An Open Door Requires Open (And Honest) Communication

This endeavour to maintain an open and honest dialogue between both parties should also be applied at every stage of the leaver process, especially before an employee exit, when they, and particularly their reasons, need to be treated with dignity and respect. A sit-down with departing individuals to discuss and understand what led to their decision, raise concerns, and provide assurances that the door will always be open for them should they wish to return, can be a great way to end the working relationship on a positive note and build the sense of trust and openness that is so crucial for later discourse to be fruitful. Be wary of the classic blame game that can arise in such discussions, as this can sour the relationship and leave a bad aftertaste in the mouths of both parties. Succumbing to the temptation of assigning blame or pointing fingers does your future hiring efforts no good here, even if it may feel like the most natural thing to do in the spur of the moment.

Following this should be a genuine effort to keep the lines of communication open between both parties after departure, in order to extend the quality of the employee experience post-exit and ensure a smooth transition for a return if and when it does happen. This could involve investing in an alumni network of sorts to maintain relationships between existing former employees, provide networking opportunities and most importantly, give ex-hires a means to reconnect with their former employer should the need for it arise.

This is particularly useful when bearing in mind the timing of communication. Research suggests that the one-year anniversary of a former employee’s departure is the optimal time to reconnect and make a re-hire offer. This isn’t only because it’s when they’re most likely to boomerang back to their previous employer, but it’s also because it represents the ideal and least awkward time for employers to take that first step of reaching out. For any employee strongly considering making a 180 in the other direction especially, it can be a godsend.

Protect Your Assets – Old And New

When considering what constitutes a worthwhile offer, this will largely depend on the flexibility of your company. The key thing to bear in mind here is the balance that must be struck between making an offer worth considering – pay and promotion-wise – and making one that doesn’t come at the expense of your present employees. While it is certainly true that a pay rise can sweeten the deal, it cannot be the meat of the argument pitched to an ex-hire. Failing to keep existing employees front of mind puts the trust, commitment and relationships built at risk, as it sets an unwelcome precedent that anyone within the business can play the victim card, leave the company high and dry and get away with it with a fatter salary in the end. What is best practice in such scenarios is to make the suggested changes outlined above the heart of your proposal and the crux of the conversation with the ex-employee. Only when this is done with a focus on prioritising equity in the company, can the boomerang hire approach bring immense value to all parties, new or old.

This same level of care must be taken when looking at the other side of the boomerang hire as a strategy, as largely the same rules apply with new hires, especially considering the amount of overlap between the reasons employees opt to boomerang and the biggest drivers of the Great Resignation today. Any perceived gap between what is promised and what is delivered by new recruits, whether that be explicit contractual breaches or an unspoken violation of agreement terms, is going to get heads turning in the opposite direction wondering if the grass really is greener on the other side. This is particularly important when discussing the more intangible aspects of a contract, such as promotions, benefits, or progression opportunities as these sit at the heart of an aspiring professional’s demands in the current day and age. When expectations begin to differ from reality here, it becomes increasingly difficult for a new hire leaving behind a lot of social and company capital to justify sticking with their decision and avoid boomeranging.

The best way, therefore, to eliminate this risk and address any issues brewing under the surface is, perhaps unsurprisingly, regular communication between management and new recruits, whether in the form of check-ins or stay interviews, to get a clear picture of what their experience has been so far compared to the specifics of the job pitched to them at the interview. This helps to bring any disparities to light and enables management to address highlighted discrepancies and misunderstandings early before they evolve into actual psychological contract breaches or a growing resentment towards management for a perceived set of broken promises. This can be further buttressed by a conscious effort beforehand to outline to candidates what is to be expected from a position on offer in interviews, and ensure the right picture is painted from the onset.

Does The Shoe Fit?

Boomerang hires present a fantastic opportunity for employers to approach the skills gap problem from a unique angle – one that offers a lot of value for businesses willing to play their cards right and enables them to bolster their workforce without many of the risks that recruiting a new hire carries. But while they are a unique solution, they only tick some of the boxes that a hiring company will have its eye on and can leave a lot to be desired when applied at scale. They don’t, for example, take into account the changing needs of your business hiring-wise, the changes that will already have taken place in their absence or how the role has evolved to best serve the business’s needs since they left. Unlike a new hire, who is more malleable at the very start of their tenure, and easier to adapt to business demands, a boomerang hire will already have their own ways of working set in stone and can become a square peg in a round hole if not considered carefully beforehand.

Second Chances Require A Second Thought

An equally crucial aspect of their return to look at is the state of their relationship with any existing employees and where this leaves your team morale should they be accepted back into the fold. As it is clear from the data that the reasons for an employee’s departure can at times be vague and ambiguous, there is the risk of unearthing old grudges amongst your current workforce if the cause for resignation was a disconnect between an existing and former employee, especially if it was not made clear beforehand by the boomerang hire pre-departure. The phrase ‘fool me twice’ rings true here for any employer with a boomerang hire at or near the top of their candidate shortlist, as they should only be re-hired if it is absolutely clear the second chance will not be squandered. Without a clear picture of what exactly led to their exit, you are potentially jeopardising the trust and stability of your team.

The Only One-Size-Fits-All-Solution

For hiring problems that present a longstanding challenge to companies looking to add the right skillset to their teams, the services of a specialist recruiter are the future-proof solution. The grasp they have on the market and the experience and know-how they possess in sourcing the talent a business needs, whatever the scale of change present in their hiring practices, provides far more value in the long run than what any boomerang hire can offer. Particularly in a market where change is thrust at us at an extremely rapid rate, the guidance and support they can provide to navigate the hiring process can be invaluable. What the right boomerang hire cannot solve with all its pluses, a specialist recruiter can do with minimal hassle and much, much more.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989 and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Click here to speak to one of our experienced specialists or call 01772 259121 for more information on how our exceptional recruitment experience can help your career aspirations.

In a skills-short market, businesses across all sectors are looking more closely at their strategies for attracting and retaining their talent. And whilst a focus on employer branding has been a part of business DNA for a number of years (prevalent in the early 1990s and usually straddling both the marketing and HR functions), the last decade has seen a new phrase coined that takes the concept a step further.

The Employer Value Proposition (EVP) has become somewhat of a buzzword more recently – especially as businesses operate in an increasingly competitive and borderless world that is economically volatile.

Pioneer of employer branding research, Brett Minchington defined an EVP in 2005 as “a set of associations and offerings provided by  an organisation in return for the skills, capabilities, and experiences an employee brings to the organisation.”

In simple terms, it is the way that businesses differentiate themselves in their particular market allowing them to not only attract and recruit ‘right fit’ new employees but also impact the engagement and retention of existing staff members.

Why Your EVP Could Be Your MVP

While there seems to be more jargon and acronyms than ever – what is clear is that it is more important than ever for businesses to communicate the compelling reasons why future hires should choose to work with/ for them.

In the past, many businesses assumed the key to a successful EVP was simply offering their team the best salary and benefits. However, teams today are looking for more than just financial value in their careers.

As attitudes to the workplace have changed, so have priorities as professionals now have more opportunities than ever to consider where, how, and when they work.

Vacancies offering fully remote or hybrid contracts means that staff are no longer restricted by geography when assessing new opportunities in the market, and with the net cast wider – so too are the opportunities (and indeed, competition).

Fundamentally you need to communicate all the specific and unique benefits an employee can expect to receive when they join your business. These should seek, where possible, to differentiate yourself from competitors operating in the same region and/or practice area; describing (and making tangible) what the business stands for – vision, culture, and working environment.

According to Gartner, a leader in people management, an EVP can massively strengthen your position in the hiring landscape and improves your chances of retaining talent, decreasing annual employee turnover by just under 70%, whilst increasing ‘new hire commitment’ by nearly 30%.

The War For Talent Is Over. Talent Won.

The quote above by PwC’s US Chairman, Tim Ryan in October last year continues to do the rounds as the UK’s drought of talent is still felt across many industries and professional sectors. As highlighted in a recent article on Maddyness, UK unemployment rates remain at a historic low of 3.75%, and with vacancies still at heady heights (compared to pre-pandemic levels), there remains a disconnect between demand and supply.

Furthermore, those businesses that were proactive in securing talent by offering inflated salaries may no longer have this option against a backdrop of economic uncertainty, and squeezed budgets.

And whilst this may on the surface start to level the playing field between small and medium-sized companies who couldn’t compete on price, the challenge around standing out on the things that matter very much remains.

Creating a stand-out working culture and work environment, and offering staff a holistic package of perks and rewards is only the first step, however. Finding innovative, bold, and creative ways to communicate this externally (and through internal channels) is key – and should go beyond one-dimensional lists on websites and job descriptions.

Attracting The New Generation Of Talent

It is a well-publicised fact that Generation Z, the youngest generation to approach the working world, will soon surpass Millennials as the most populous generation on earth. By 2030, this group will make up 30% of the workforce, bringing new demands, expectations, and priorities for employers to consider.

Often raised by innovative millennials, Gen Z is the most diverse and educated age group in the professional world today. Born into a connected, digital, and empathetic world they spend approximately half of their waking hours interacting with technology. Shaped by an era of social feeds and internet culture, the slew of powerful social justice movements they’ve witnessed in recent years have given them a unique sensibility and a strong stance regarding ethical business practices and equity.

Generation Z undoubtedly has several valuable characteristics to bring to the workplace, yet their approach may cause certain challenges for business leaders as they aren’t motivated or moved by the same things as their millennial parents (we looked at some of these recently in our detailed guide on Motivating Gen Z Employees).

What has been already noted, however, is that this demographic cohort (known colloquially as ‘zoomers’) is emerging as the ‘sustainability generation’ – impacted massively by global events like the Pandemic which, according to Forbes, didn’t start the sustainability revolution necessarily, but certainly put it into overdrive (with Gen Z in the driver’s seat).

Attracting and retaining this generation will therefore need to focus on green and eco-credentials, and general CSR initiatives as part of a wider employment proposal that is demonstrably ethical, moral, and has a societal purpose. 

CSR & ESG – as easy as ABC?

Employer value propositions are evolving, due to shifting business priorities, working patterns, and employee values as well as external factors like the economy and political landscape. A focus on well-being and wellness initiatives, work-life balance, diversity, and inclusion are continuing themes setting value propositions apart across the professional landscape, alongside programmes and statements centred around Corporate Social Responsibility (CSR).

But with a new acronym on the block for businesses to get their heads around – ESG… it’s no wonder there is some confusion around where they should place their focus amidst this ‘alphabet soup’ of initiatives.

Corporate Social Responsibility (CSR) is a business approach designed around making a social impact and focus beyond profits. It is designed (or should be) to benefit society and the local community as well as the environment for the collective good – and in turn will also, by proxy, enhance the company’s image, generate more business, and earn customer and employee loyalty.

It is generally split into 4 areas:

1. Environmental
2. Ethical
3. Philanthropic
4. Economic

All are aimed at providing benefits to both the general public as well as company shareholders and employees.

Environmental, Social, and Governance (ESG) isn’t quite the same – although according to a Harvard Law School study in 2021, both terms do appear interchangeable. Rather, this programme is more data driven, and increasingly  an act of corporate compliance; defined as ‘a set of standards measuring a business’s impact on society, the environment, and how transparent and accountable it is.’

In brief, the three areas or factors look at:

• Environmental – a business’ impact on the environment, such as carbon emissions, waste management, and resource usage.
• Social – a business’ impact on society, including issues such as labour practices, human rights, and engagement with the local community.
• Governance – a business’ management and oversight, such as board and management structure, executive compensation and remuneration, and shareholder rights.

ESG has become increasingly important for investors and businesses as stakeholders demand greater accountability and transparency on sustainability and ethical issues. The key difference therefore compared to CSR, is that it is viewed as the outcome (measured and reported on) of a business’ sustainability, whilst CSR focuses on their voluntary actions to improve its impact.

An even simpler comparison by Akepa:

• CSR: a general sustainability framework, mainly used by companies
• ESG: a measurable sustainability assessment, popular with investors

In Conclusion

As a Managing Director, Manager, or Hiring professional within a business, getting your head around the many acronyms and initiatives is the first hurdle in understanding the evolving values that current (and prospective) employees have when it comes to their employer.

Understanding what these shifting ideologies are is critical when it comes to retaining, engaging, and attracting talent  – although it is equally as important not to pay lip service or view things like your EVP as a box-ticking exercise.

What is clear, is that embracing CSR (Corporate Social Responsibility) has become a necessity for businesses around the globe, not least because it remains high on the agenda of both Millennials and Gen Z employees who are ever critical of their employer’s ethical stance, reputation in the market, and values that they hope will mirror their own.

In a LinkedIn News article from earlier this year, it was reported that these demographic cohorts actively consider “conscious quitting” if the company doesn’t align with their values. It also highlighted research from KMPG which stated that 46% of employees want their employer to ‘demonstrate a commitment to environmental, social and governance’, with 1 in 5 turning down the offer of a new role if they felt a disconnect.

Clayton Recruitment’s Commitment

Of course, CSR, ESG, EVP, and any other business-related acronym are relevant to all businesses – ours included.

As a prominent Northwest employer that has been in business for nearly 25 years, we also recognise the importance of our own value proposition when it comes to our people and our community.

Our commitment to CSR can be seen here, where we detail our approach, programme, and statement of intent as we strive to become a socially responsible business, both internally and externally – making a positive impact on our people and workplace, our clients and suppliers, our local community, and our local and global environment.

The purpose of our programme is to sustain a business that is successful and respected in its ethical standing by our stakeholders. These include candidates, clients, investors, regulators, suppliers, and the wider community.

We are particularly passionate about supporting causes that have roots and impact here in the UK, and in the Northwest. One initiative that we have recently joined and committed to is Ecologi, a certified B-Corp social enterprise, and platform for Climate Action; helping individuals, families, and businesses become Climate Positive.

This market leader is certainly gaining traction and publicity, and we are delighted to join the other 40,000 members in taking simple, but impactful climate action. This year we have committed to fund the planting of trees in the UK for every placement we make and are also involved in the Beta trial to calculate our carbon footprint, and put plans in place to reduce our emissions.

You can see the impact of Ecologi’s work and their UK reforestation projects here.

In addition, Managing Director, Lynn Sedgwick and Performance and Development Director, Louise Kearns joined the Good Growth Programme in February this year, ran by Lancaster University and supported by Boost, Lancashire’s Business Growth Hub.

The 5-month Programme was underpinned by world-leading research produced by Lancaster University Management School and focused on business strategies that are centred around the environment, community, and social justice. It was a great chance to connect and collaborate with other SME leaders and contribute to solving local and global challenges.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on both a permanent and temporary basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

The job market is evolving more rapidly than ever. The recent surge in the development and use of AI and digital technology has ushered in a highly competitive period that has seen a spike in demand for its incorporation in hiring practices and also to combat skills shortages gathering pace in certain sectors. Throw in a tumultuous economic background and it is clear that candidates today still find themselves having to navigate uncertain waters, in order to stay visible and attractive as a prospect to hirers.

Nothing epitomises this more than the well-documented skills shortage widely seen across several industry today. A recent article in Fortune focused on this particular challenge being experienced across many sectors and is likely (according to the Future Of Jobs Report by the World Economic Forum) to get worse before it gets better – referring to a ‘skills gap is so big that nearly half of workers will need to retrain this decade’.

And whilst employers are already feeling the impact and squeeze on their hiring and business objectives, employees too are well aware of the need to keep pace with the changing landscape and ensure their employability in the long-term. Upskilling and reskilling have become the talk of the town amongst professionals today, but one thing that most commentators agree on the likelihood of a skills-based revolution, where certain soft skills are quickly rising in importance.

While functional or hard skills are an ever-crucial skill area for professionals to develop, they are often given the lion share of attention, sometimes at the expense of some core soft skills that have proven to be crucial for career success. Regardless of whether you’re a fresh graduate or a seasoned professional, these are skills that will make the most difference in accelerating your career, as they equip you with the necessary qualities to help you manage your mind, communicate well consistently, and influence your team to improve their performance.

This is particularly pertinent when discussing the future of work for professionals across a variety of industries, as the role of AI and digital technology in streamlining processes, commoditising work and automating less complicated aspects of the job, is only set to increase going forward. In such a scenario what will be left for aspiring candidates to shield themselves from the resulting job slash is the chance to prove their worth in the high-value or newest aspects of their line of work, among which is the human-to-human interaction necessary for effective client and relationship management.

Considering this increasingly becoming the general consensus around the impact of digital technology, it’s clear to see where the demand is going skill-wise.

Soft Skills for Growth

A highly desirable aspect of a professional’s skillset is the ability to manage themselves and their relationships with others through profound self-awareness, effective communication, willingness to listen and capacity take on feedback. And it isn’t just required to excel in your role, it is indispensable for personal and professional growth.

Here at Clayton Recruitment, we assist candidates in developing their careers where we consistently share the softer skills that need to be developed. Below are the ones most important to build:

Self-Awareness

One of the key challenges when managing and developing a team is a lack of self-awareness from the employee.

You will hear the term emotional intelligence shared in many circles. The term was defined as a person’s ability to manage their feelings and to express those feelings appropriately and effectively.

(The original book on this topic by Daniel Goleman, is definitely worth a read).

Who has not come across a colleague in the business who has zero idea about their impact on others? A candidate once approached us looking for a new role because of the behaviour of a new manager in the business; yes, managers can lack self-awareness too.

It appears that every morning the manager in question would appear with a sore head, grumbling and snapping at people. The individual had no idea how his behaviour affected the team.

Self-awareness also covers motivation, empathy, self-regulation, and appropriate social skills.

Communication Skills

All professions include varied people with effective communication skills and some that don’t hold the ability to have a conversation. Summing up a procedure to employees with jargon-free lingo are all expected skills for someone to hold. However, talking over a team member in a meeting does not demonstrate communication excellence.

A large part of being a great communicator is the ability to listen. We can all tell the difference when someone hears the words you are saying or when they are actively listening.

As an experiment, notice how often people have their phones open during conversations or look over your shoulder at other people and what’s going on when speaking with you; worse, they sit on the edge of their seats waiting to interrupt.

Active listeners, meanwhile, pay close attention to meeting presenters, offer up clarifying questions or responses, and refer back to notes in future discussions. They do not need things repeated to them because they heard them the first time, making active listeners respectful colleagues.

Openness to Feedback

This might sound like a different soft skill, yet a lack of openness to feedback often indicates an individual is stuck in a pattern and unwilling to learn.

The ability to accept developmental feedback is critical for all of us; otherwise, how will we improve? Think about it; constructive feedback will help you do the best job possible when it comes to your role, and yet often, people take it personally and react defensively; when this happens, feedback is not heard.

No one is ever perfect, no matter how long they have been in a role. Reflecting on this, when did you last ‘overreact’ to feedback?

Growth Mindset

Having a growth mindset leads to the ability to accept feedback. Individuals with a growth mindset see feedback as the gift that it is.

Their mind is focused on what is possible rather than what is not. No matter what role, you will encounter roadblocks, disappointments, and other situations that might frustrate you. A soft skill critical to your ability to persevere is having a growth mindset.

Dr Carol Dweck conducted the original work on this several years ago. Her book is well worth reading to identify if you have a growth or fixed mindset.

For instance, someone with a growth mindset who did not achieve their billable target would look at this as an opportunity to double down and focus on what they could do differently in the next quarter.

Whereas someone with a fixed mindset would see this differently, complaining that the target was too high, the clients they were working with were demanding, and the list of complaints goes on.

Adaptability & Flexibility

The last few years have been a challenge for many, yet certain employees have stood out above others; Two words describe them.

• Adaptable
• Flexible

No matter your role in your business, the ability to adapt to change and a positive, flexible attitude about what is happening never go unnoticed.

Many people have no idea how negative they can be when something does not go their way. Worse still, they become a classic mood hoover.

Fact: Our business landscape is changing, and no matter what role you hold in an organisation, you have to be willing to adapt and change.

Analytical & Creative Thinking

Analytical and creative thinking are reported to be the two most important skills for employees in 2023 according to the Future of Jobs Report, with over 70% of businesses surveyed as part of the research, citing these as the most valued core skills. A purposeful increase in both of these cognitive skills clearly reflect the increasing importance of complex problem-solving in the workplace.

Analytical thinking is the ability to approach complex problems or situations in a systematic and logical way, breaking them down into smaller components, analysing the data, identifying patterns and relationships, and using that information to draw conclusions and make informed decisions.

It is of particular value in roles that require problem-solving, critical thinking, and decision-making skills such as data analysts, business analysts, financial analysts, engineers, scientists, strategists, and management consultants, among others.

Employees who display these skills are deemed to make sound judgments and decisions, and solve problems effectively. Analytical thinking is also useful for identifying trends, opportunities, and potential risks in a business, which can help organisations to innovate and stay competitive.

As a jobseeker, there are several ways you can highlight these skills during the process – starting with your CV; using relevant that demonstrate your skills here such as:

• “data analysis”
• “problem-solving”
• “critical thinking”
• “research”
• “logic”
• “strategic planning”
• “quantitative analysis”

Simply put, if you can provide concrete examples of when you have applied analytical or creative thinking, all the better.

In your interview, be prepared to demonstrate your skills and discuss specific examples of how you have used analytical thinking to solve problems or make decisions. You could even prepare a case study or work sample that showcases your analytical thinking skills.

Technological Literacy

Technological literacy is also deemed to be one soft skill that is growing in prominence and importance across a variety of sectors and roles. However, it is not just about using technology for everyday tasks like sending emails or using social media. It also involves having a deeper understanding of the underlying concepts and principles of technology, as well as its societal, ethical, and environmental implications.

In today’s fast-paced and constantly evolving technological landscape, technological literacy has become increasingly important in many industries and professions. Jobs in fields such as engineering, software development, digital marketing, and healthcare require a high level of technological literacy, as employees need to understand and use various types of software, hardware, and digital tools.

Moreover, technological literacy is essential for individuals to participate fully in a rapidly changing society and workplace.

Demonstrating technological literacy is relatively easy to do on your CV and during the interview process – although it is important to list those that are relevant for the job in question. It is a good idea to include specifics here such as level of qualification so a hiring manager can assess your exact competencies from the get-go. Additionally, be prepared to talk about examples where you have used your skills to solve problems or improve processes. This is arguably where you will stand out as a candidate… focusing on the impact these skills have had in your previous roles.

In Summary

Amongst the many developments we have seen emerge in the past few years, such as the gradual shift towards greater flexibility in the work life of professionals, the incorporation of AI technology into business and hiring practices and the transition of the industry away from established traditional norms comes a particularly pertinent point of discussion – and contention – one that has (and will continue to) influenced how businesses will operate in years to come: The well-documented skills shortage experienced by companies across the market.

Having an awareness of what these skills ‘are’ exactly is important – particularly if you are to be successful in your hunt for a new opportunity (and know the areas where you yourself may need to upskill).

Upskilling is more than just a buzzword doing the rounds – it is very much centred on the wider issues of skills shortages and ever-changing working conditions and environments that are affecting jobseekers and employers alike. And it seems like the focus on the importance of soft skills in giving you a competitive advantage (again, in your capacity as a jobseeker or employer) is not going away.

Simply put, soft skills focus on developing a positive can-do attitude. A well-worn statement perhaps – yet developing abilities like this will help you navigate most things that are thrown your way while making you stand out as a potential new hire for a company (as well as being areas to focus on if you are indeed in the hiring seat, and looking for a standout candidate to bring on board).

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability. With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

As a successful professional, be it a Senior figure, Manager, or board member, you are a primary driver of success for your company, determining its growth. Ultimately, you are pivotal in creating your company’s story and building a pathway to its goals. Hopefully, you are experiencing current success and business is doing well – but don’t fall into the trap of overlooking areas where you could improve. It’s easy to become complacent, and before you know it, you will start to slip backwards. So how can you ensure you don’t fail to grow? In the current climate with market forces, as they are, you must strive to remain successful – and the key to that lies in planning. 

Sometimes it’s natural to overlook areas where you could make improvements if the company is experiencing overall success. It’s easy to miss opportunities to progress. Alternatively, you may feel that your business is suffering due to market forces out of your control and you’re unable to take a step forward in the current climate.

However, there are always ways to improve and move forward – and that involves taking a step back, first of all, to review your company holistically; its customers, systems, processes, and people to reassess your goals and ensure you are making the most of your business. 

Talk To Your Clients:

It doesn’t matter how qualified your employees are or what specialist services you provide if you don’t focus on customer service first. Customers define your business, so your priority is to ensure you understand their needs (and indeed challenges).

You can do this by conducting surveys and research – both quantitative and qualitative –  to gain valuable insight. Just ensure that your surveys facilitate honest feedback, or you’ll be wasting your time, and theirs. Having a spotlight on your customers’ thoughts about your service will allow you to leverage the elements that you’re already doing well, as well as focus on any hot spots where you need to reflect and make improvements. It’s essential to take the extra step to make your customers feel valued and unique, so make sure you talk to them and listen to (and address) any problems they have. That way, you will inspire loyalty – and loyal consumers won’t just come back to you – they will recommend their friends and colleagues to you too.

Come Out Of The Bubble: 

In a volatile market – where the economy is impacting all facets of running a business,  one of the quickest ways for a business to stunt its growth and cripple its potential is to conduct business blindly. By that, we mean lacking awareness of what your clients’ needs are, how they have changed over time, and how your competitors have responded to such needs to stay ahead of the curve. It can be tempting to get wrapped up in the business-as-usual of today, respond to immediate needs, and push anything deemed important but not urgent – however this can have disastrous consequences for your company. Opportunities to capitalise on market changes, strike deals with highly after clients or scale business operations can pass you by if you fail to pay attention to how your competitors are conducting their business in the market. Coming out of your ‘bubble’ to look at other companies in your market and/or region can really impact how you trade competitively. As the saying goes, ‘no man is an island’ and if you’re looking to increase market share, you need to fully understand where and with whom that market is buying from.

This makes the presence of a regularly updated and detailed target persona an absolute must in your business strategy as it will ensure you have a Unique Selling Point that is consistent. A target persona consists of who your clients are, where their interests lie, what pain points they have, what they want from your services, and much more. Having this level of insight into your target market enables you to not only address their problems at the right time, but it also allows you to make your marketing and specifically your branding effective by communicating your USP at every touchpoint of the buyer cycle. This helps to create a strong brand that utilises both its position and performance in the marketplace to develop a reputation for being an excellent company to do business with. 

Lack of an EVP: 

Going back to red flag number one, a company’s culture, people strategy, and EVP (Employee Value Proposition) live or dies by its values as that forms the foundation for its competence in attracting, retaining, and developing top legal talent. As legal professionals are now becoming increasingly demanding in their search for the ideal employer, one of the biggest mistakes any company can make in today’s market is failing to consider the priorities and preferences of its employees or jobseekers they are looking to attract. Without such a foundation, it is incredibly easy for a company to slip into reactive mode and allow external factors such as economic pressures, market changes, and consequently, business performance to dictate how it treats its employees.  

And even though you will hopefully have ironed out your values as a business at this point, it does not guarantee immunity from making such blunders. The key to a strong EVP is the ability to create and sustain a positive, productive workforce, and that is only made possible through a regular, honest, and thorough review of your people strategy, to ensure your company culture and environment remain the focus of it, and not the business goals – no matter the external or internal situation at hand.

According to Brett Minchington, who coined the phrase Employee Value Proposition in the first place, this comes down to largely five elements:

• Fair pay

• Personal development and growth

• Meaningful work, making a contribution

• Good reputation

• Working with friendly colleagues

Your work environment should have employees feeling valued, respected, and motivated and should regularly facilitate open communication, effective collaboration, and a healthy work-life balance. We have seen a big shift in the market in recent years towards flexibility, hybrid working, and employee satisfaction so ensure that your EVP focuses on these areas while remaining aligned with your goals for business growth. 

Consider Your Leadership Contingent – Are They Suitable For That Role? 

The last few years have been challenging for the legal sector. Dealing with the fallout of the pandemic, increased workload, and the impact of overworking on employees’ well-being means that many companies also now need to uplevel their leadership skills alongside recruiting new hires into their teams to lead their business moving forward.

In turbulent times, everyone looks to great leaders for guidance. Leadership resonates throughout a business, and the quality of your leadership can be the difference between your business’s ultimate success or failure.

A successful law firm requires leadership that is transparent, emotionally intelligent, resilient, empathetic, focused, and inspiring.

If you believe your leadership could develop in some of these areas further, take steps now. Training in personal development and upskilling where needed will enable you to lead from the front. Failure to invest in leadership will result in good ideas coming to nothing, so start at the top. 

Invest In Building A Top Team 

A high-performing team is what any employer would want. A high-performing team of solicitors that is efficient, drives profits and gets results is no doubt the utopia that business leaders strive for, which requires excellent leadership, support in their development, and constant engagement (even before any recruits join the business).

Developing a high-performing team that works collaboratively will enable your company to achieve its goals, both short and long-term. It will create a positive mindset and ethos of encouragement and positivity that will allow your business to excel and grow, keeping you ahead of the pack in a competitive marketplace and making your company attractive to further top talent.

As part of this, professional development should play a significant role in ensuring your team keeps ahead of trends. Training and development of both hard and soft skills will not only instill a sense of pride in specialist knowledge and ability but also make employees feel valued by the company. This, in turn, will lead to better staff retention saving you the costs of hiring and onboarding new employees. Additionally, happy staff are more productive, so you will see positive developments in the bottom line. In a working environment where individuals are part of a capable team, the quality of an individual’s sense of purpose in understanding big goals is enhanced. They feel ‘included’ in decisions, and their ideas and concerns are listened to and acted on. 

Keep On Top Of (And Ahead) Of Tech  

Many sectors today are growing at a rapid pace. If you’re standing still in terms of digital competence, then you might as well be going backwards. Using digital strategies to facilitate and drive your business growth allows you to reach a much larger number of potential clients than ever before. As well as building your client base, if you regularly post industry articles online, you will develop a reputation as being an authority in your specialist areas – attracting both top talent to want to work for you as well as establishing you as a credible company in the eyes of competitors. Your website should also reflect your forward-thinking by embracing new technology. Refining your online platform will make it more responsive, and maximizing your SEO will enable you to reach more viewers online, as well as offer you the opportunity to connect and network with others – crucial in moving forward. Additionally, a social media strategy will enable you to reach more clients, develop relationships and strengthen existing ones, gain insight into competitors, and demonstrate your industry knowledge. 

Plan For Headcount Growth Early 

As companies consider their strategy and business objectives, whether that’s on a quarterly basis as a checkpoint, or a typical 1-, 3- and 5-year plan, any kind of compound growth inevitably goes hand in hand with the need to increase headcount and upskill where required.

Companies may have their own Hiring Managers whose remit is to attract new talent to the business, or this may fall to HR in some cases. Either way, reaching out to a specialist recruiter as those strategic discussions are taking place will undoubtedly pay dividends in the long run to get a true birds-eye view of the market, your competitors, the movement of talent (and scarcity which may impact your plans) – invaluable insight that you can readily tap in to.

Ultimately, a strategic plan is the tool that will enable you to move forward and grow your business. Using your knowledge of what has worked well previously, you can build a pathway to achieve your ultimate goals, avoiding strategies that have failed in the past. A good plan will move you from where you are now to where you want to be. Including milestones, and achievements will keep you focused on the end goals and provide you and your team with motivation along the way. Make your strategic plan achievable (but aspirational) and timely – and don’t be afraid to amend it as you progress if your business’s requirements change.  

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Marketing and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner or HR professional – we can help. Call us on 01772 259 121.

In the last few years, and notably since the pandemic, the hiring landscape across the World of Work has presented a number of challenges.

Some businesses were forced down a redundancy route, whilst others, despite the appetite and budget to grow, were met with an apathetic talent pool and skills shortage.

What is a common challenge for all businesses, almost irrespective of market conditions, is the importance of getting hiring decisions right – the first time.

That said, with competition for the best talent on the market the fiercest it’s ever been, the time, resources and money spent on training a new hire make the investment stakes in recruitment & onboarding far too high for the hire in question to underperform. Not only does this put your company in the awkward position of restarting that recruitment process to look for a replacement, but it also means that possibly more time & resources will need to be spent to avoid such an issue the second time round.

Here we look at the real cost of a bad hire in the current market and what you as an employer can do to mitigate any risks in your recruitment process.

The Consequences of a ‘Bad’ Hire

Fact – making the wrong hiring decision costs your business money.

What is shocking is not only the number of poor hiring decisions that are made but how little hiring managers are aware of the true cost involved, especially considering how cut-throat the current market has become in a post-pandemic era. According to a study done by the Recruitment & Employment Confederation, 85% of HR decision-makers admitted their company had hired someone who was not right for the job and despite 33% of businesses not believing it to cost their business anything, it was found in the same report that a poor hire at manager-level with a salary of £42k can cost a business over £132k – more than 3 times the person’s annual salary – when factoring in costs for training, onboarding and more.

Due to significant growth in some sectors, some companies have struggled to find the right talent to meet their needs – which has led to a lot of rushed hiring decisions and consequently, an uphill struggle to adequately replace them. When considering how much time & resources are wasted on a bad hire, how much it takes to find and recruit a new one and the risk factor that virtual interviews and onboarding processes now bring into the equation, having to replace a bad hire is far too costly a venture for businesses to make in 2024.

The key is finding the right candidate for your vacancy who not only ticks the boxes in relation to the role, but who will also fit in with the existing team, who can envisage a long-term future with you, and who has room (and the desire) to grow professionally.

Hiring In The New World – What to Hire for Now?

It starts with establishing what you are looking for in your ideal hire, what they are looking for from you and how you are going to find a sizeable overlap between the two. Only when this occurs will you get the right ‘fit’ – the ideal candidate that wants to stay and build their career at your company.

However, as you will likely have noticed by now, what candidates are looking for has changed somewhat. Flexible and hybrid working now sits near the top of their priority lists as the value of an employer that can offer such arrangements is now very apparent, considering the positive impact it has been shown to have on employee performance due to a greater work-life balance.

Additionally, with candidates now in a time where they are always connected enough to express as well as access a range of opinions however and whenever they wish, they are now increasingly looking for companies with a strong employer brand. Thus, in an industry where reputation rules, how your company comes across on a cultural level to the average candidate is now more important than ever. With increased importance placed on DEI and an imperative now placed on employers to support candidates on all sides of the neurodiversity spectrum, how your employer brand positions your business to compete beyond things like remuneration and job titles and offer such candidates something more, now becomes the difference between a great hire and a bad one.

If you aren’t making the ‘right’ offer to today’s talent, you will find your applicant shortlists filled with candidates who don’t meet your expectations. When the time comes to make a hiring decision, the chance of you making the ‘wrong’ recruitment decision will then be significantly higher due to your reduced talent pool both in terms of volume and ‘quality’.

If you want to know what turns heads amongst candidates, and how to rework your hiring practices to better bridge that gap between what candidates want and what you offer, check out our guide on how to tap into what candidates today are looking for.

The Importance of Head-Turning Job Ads to Do The Heavy Lifting

When it comes to your hiring requirements, and the importance of getting the attention of the right talent the first time around, how your job descriptions are written is key. Despite how much the hiring landscape has evolved in recent years, candidates still rely on engaging and effective job descriptions to determine which role is the best fit for them personally and professionally.

Your job descriptions should not only be informative about the role but should also be easily accessible, communicate your EVP clearly, be transparent about the candidate experience during and after hiring and ensure inclusivity in all stages of the hiring process. It’s also important to consider whether the skills and personality traits you usually look for in your employees have changed. Many specialisms have exploded since the pandemic, you may want to ensure your job adverts aren’t alienating the right talent with hyperbolic language or setting rigid and unnecessary requirements that can deter otherwise well-suited candidates.

Mitigating The Risk By Enlisting The Help Of Experts

Whilst the hire/no-hire decision ultimately comes down to the company in question, using the services of a specialist recruiter will also help to ensure that only the right candidates are short-listed from the get-go. Not only will using a 3rd party save time – especially in the early stages of reviewing CVs and applications, you will also have access to passive talent; widening the net and ensuring that the role(s) in question are visible to a much larger talent pool.

What’s more, many agencies also offer retained services as well as contingency, with additional features designed to impact the likelihood of a successful outcome.

This model is often more rigorous in nature and may include additional features such as:

• Bespoke market mapping
• Salary benchmarking intel
• Psychometric testing
• Video interviews and candidate profiling
• Dedicated Account Manager or team of specialist consultants<
• Regular face-to-face updates and reporting/analysis
• Strategic headhunting
• Integrated marketing campaigns including advertising

Whilst there is no absolute guarantee that your new hire won’t leave through utilising a recruitment agency, the belt-and-braces approach and additional screening will undoubtedly help to mitigate that risk.

Finally

Remember that if you want to avoid making the wrong hire, you need to find candidates who are truly a great fit, not someone who will be looking for a new role in a few months. It starts with plugging in those gaps in your value proposition (and communicating that expertly) but it certainly doesn’t continue without enlisting specialist help in the recruitment process. If you find yourself in a position where your hiring struggles are best dealt with alongside a recruitment expert, you’re in luck. At Clayton Recruitment we pride ourselves on turning such struggles into success stories and with a team of experienced consultants on hand to help, we can deliver you the right fit, first time. Give us a call on 01772 259 121 or get in touch here.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability. With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

What jobseekers look for in an employer has changed significantly since the pandemic, with work-life balance being the theme that has taken centre stage in job discourse amongst candidates. As the importance of employee satisfaction has grown massively in recent years – whether that be in the form of hybrid working or strong DEI practices – the value of career fulfilment has become a staple part of the modern professional’s priorities when searching for the ideal employer. 

Today it’s not at all uncommon for employees to be left with a lingering sense of stagnation after spending a few years building their skills in their current role, and consequently view the option of jumping ship as the only way to experience real progress in their career, in part due to the negligence of their employers to ensure their continued growth with a long term development plan of any sort.

The resulting high turnover rate is what has brought the idea of Employee Development Plans into focus for businesses, as it provides a range of solutions that can benefit all parties on an individual, collective and corporate level. Such plans centres on work-related skill development, and is owned by both the employee and the line manager. As a continuing process that is consistently and regularly reviewed and updated, an EDP should aim to ensure ongoing employability through improving the individual’s workplace soft and hard skills, and industry knowledge. A good plan will strive to create a series of actions designed to help the individual develop and grow within the context of their career, while also developing their capabilities and meeting the needs of the employer. 

EDP: Goal & Objective

As mentioned above, the goal of Employee Development Plans is not just to meet the needs of the individual – when done right it should also help employers effectively tackle the problems that are brought about by a lack of professional and career growth, the biggest of which, is replacing key skills and people your team without having to invest so heavily. The difficulty of doing so in today’s market is no secret to any Hiring Manager or Partner and while utilising the services of a specialist recruitment agency can mitigate this, it is still very much advisable to eliminate other causes of persistent turnover issues by demonstrating a genuine commitment to your employees’ professional development. This in turn will create and facilitate a productive workforce that gives back that same level of commitment across the business because it: 

• Meets their career/professional needs. 

• Provides that sense of security and support they need from their employer to thrive as individuals. 

It also ensures your company doesn’t constantly run the risk of being hit by a skills shortage, and helps avoid additional costs involved in recruiting, onboarding and training up new staff. 

 With the importance of an Employee Development Plan in a businesses people strategy now established, let us look at what makes a great EDP. 

How To Create A Great Employee Development Plan 

 There are 6 key points to consider when mapping out Employee Development Plans, and although not exhaustive, are certainly a good place to start:

1. Where does the skill gap lie?

•  Begin with an audit of the individual’s skills and see how their existing skillset aligns with the demands of their current role. You’ll want to consider how your clients’ needs have changed over time, what skills the role will demand of the individual in question and how the role will develop/evolve based on this. Knowing where the employee needs to be at the end of the training will enable you to measure progress, and gauge what the next step forward will be at each stage. 

 2. What training and development is required? 

•  Leading on from the initial skills audit & your vision of the role, your next step should be to establish what the employee’s personal and professional goals are. This is important because it encourages them to develop a holistic view of their own growth. Remember that the goal at this stage is alignment between their professional goals and the business needs, and the best way to achieve this is to have employee buy-in right from the start. Having them understand their perspective on where their competencies, capabilities and flaws lie, as well as how to build a training plan that addresses all aspects of their growth makes them more likely to be invested in an EDP. 

 3. Building Your Action Plan: 

•  The next area of focus should be the training itself – what training courses, qualifications or knowledge the employee will need. The 70/20/10 rule can prove helpful in this regard – 70% of learning should come from experience on-the-job, 20% from other colleagues and 10% from training and courses. This is important as it helps the individual avoid viewing the training as separate to their daily work lives. Any training scheduled should be built into the role itself or based on already established relationships with others. 

 4. Why this needs to be done: 

• Transparency and communication of long-term goals helps to instil a sense of belonging and ownership in the employee. Making them aware of how their learning and development will benefit not only their own career but also the wider business can provide them with clear guidelines and focus on how they can contribute in their role. It will also give them a sense of place – how they fit into the company as a whole – and help them build a sense of pride in their work. This in turn will fuel productivity and accountability for their own progress in their training.  

5. When is it needed? 

•  It is advisable for managers and employees to have agreed achievement milestones put into place. These can reflect the overall aims of your business where appropriate. Monitor progress regularly to encourage and provide direction to the individual, and to show support on their journey. 

 6. How can progress be measured? 

•  Methods for measuring training and development can be in the form of formal appraisals, informal meetings and open discussions. The method chosen may depend on the goal(s) and the timeliness set. For short-term training it may be appropriate to have a 1:1 with the employee at an agreed time (for example, after completion of a training course). For more long-term goals, or where several employees require the same upgrading of knowledge, it might be more beneficial to have an open discussion on progress. 

 Staying Ahead to Stay on Course 

 A regular and thorough review of the latest and most relevant, procedural and practice development processes is paramount to the continuity and eventual success of the EDP. Ensure you do your due diligence in establishing where training needs to be updated, improved or changed and don’t forget to change training needs as the requirements of your company develop and expand. Encourage your employee to offer suggestions on where development needs should be considered and where the training can improve. Regular meetings to discuss and record progress, as well as reflect on what is and isn’t going well should be conducted to ensure smooth and successful progression. 

EDPs present a fantastic opportunity to address longstanding needs of both employees and employers and ensure lasting success through a continuous alignment with individual and practice progression. The long-term benefits are undeniable, as the value of having employee satisfaction from a real sense of involvement, and employer commitment and satisfaction shows in the effect a that skilled, up-to-date workforce – who are committed to your business and are future-proofed – can bring .

Of course, the entire process can be made much less of a burden – and significantly more successful – by getting the right hire through the door first time. The best EDP is no substitute for effective recruitment and as a business your best shot at maximizing the value of your EDP is to recruit individuals whose career goals and aspirations run parallel to those of your business from the get-go.

That’s why our team at Clayton Recruitment are on hand – we take the stress and complications out of recruitment for your company so that you can focus on what really matters. If you feel that the time has come to make an important hiring decision regarding your team, get in touch with us here. 

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

Whether you are looking for your next career move, or your next hire as a business owner of HR professional – we can help. Call us on 01772 259 121.