Ten years ago only a few of us were getting to grips with the early versions of Facebook and had only just discovered the ability to peer into the private lives of people we’d previously only counted as acquaintances. It certainly wasn’t expected that just a decade later you would be hard pressed to find an organisation, or even many individuals, who don’t have some presence on social media in one way or another.

Roles in social media

Tweets, likes, pokes (remember them?) pulse blogs, pinning and regramming were all just glimmers in Mark Zuckerberg and the likes’ eyes and the idea of having a job solely dedicated to something called social media was obviously unheard of. However, things have changed significantly now and social media has not only expanded into people’s personal lives, but also their working ones in many cases. Social media management roles are now commonplace at the majority of organisations, particularly larger ones and thousands of professionals now work in roles related to the field.

We spoke to the Lancashire Evening Post on this very subject last year with our Recruitment Manager, Tracy Bolan outlining some key pointers about working in social media.

“The average starting salary for Social Media Executives is around £18,000 but pay can easily rise to £35,000 and up for Social Media Managers.”

Career paths into social media

And because the field is so new, there are no established paths into a social media role.

“It’s a relatively new concept and new platforms are constantly emerging, so any firm solely looking for employees with marketing degrees is likely to be fishing in a shallow pool. You can gain a lot of valuable experience by using platforms like Facebook, Twitter and Instagram both personally and professionally and having a ‘relevant’ degree certainly isn’t a steadfast requirement.”

However, social media careers aren’t just about following your favourite celebrities and liking your friend’s tweets, you’re in charge of an entire organisations’ online profile and that can be a considerable responsibility. Dozens of companies have embarrassed themselves by not having properly aligned social media communications and this can do considerable harm. At the same time, social media can also present significant opportunities to make a business look good and in touch with its customers or clients. An organisation that replies quickly to its followers when something has gone wrong, for example, is more likely to be seen as responsive and engaged than one which responds sporadically while also posting updates. The latter approach can leave a customer feeling dissatisfied and would probably make them question using the organisation again, while the former is likely to build more of a connection with the firm.

Social media roles are becoming increasingly common, however it’s a big responsibility and you can also expect to be asked to report regularly on engagement, follower numbers and just about every metric you can imagine. If you’re looking for a role in social media, get in touch with our specialist team.

Unfortunately, the outside perception of recruitment isn’t always an overwhelmingly positive one. All too often the media paints the picture of unscrupulous recruitment firms and materialistic recruiters – both of which are incredibly misleading. In reality it’s only a very small number of firms which give the profession a bad reputation. Recruitment can be an incredibly rewarding career and many professionals are motivated by the satisfaction of placing candidates in their dream role rather than the cash remuneration on offer, as many critics might have you believe.

Recruitment firms are not all alike

No two recruitment firms, let alone recruiters, are the same and unfortunately even a small minority unethical individuals can drag the reputation of the entire profession downwards. Often when people think of recruitment companies, even those who have had positive experiences with recruiters, they remember being bombarded with useless content, or called about jobs they aren’t interested in or suited for. In reality many people’s career paths are shaped by recruiters, and often they can offer a substantial amount of valuable advice and guidance.

Many recruiters are experts in their field and will work to understand what it is that you’re looking for in a new role, and the kind of company culture you’d be best suited to. That’s because the majority of recruiters are truly passionate about their role, and are supported by an employer who fosters their personal growth and provides them with valuable training.

Work hard, play hard

While it’s true that at many firms an individual’s earning capacity is limited only to their own tenacity, most recruiters are driven by the fulfilment of finding a hardworking candidate their ideal role and satisfying their clients. And the suggestion that all recruiters drive luxury cars and take four holidays a year simply isn’t realistic, the role can, at times, be incredibly demanding and recruiters need a strong sense of resilience. The idea that all recruitment firms heavily scrutinise their staff simply isn’t true either, most recruitment firms work hard to support their staff, provide them with thorough training when needed, and regularly reward them for their hard work.

Here at Clayton we know that our people are our greatest asset and we are always looking for passionate and hardworking individuals to join our team. If you are a dedicated and committed professional looking for your next challenge don’t hesitate to contact us!