As I sit down to write this post, my phone has pinged to let me know that the UK economy has rebounded with the fastest growth since World War Two. A 7.5% increase despite falling back in December due to Omicron is a positive situation for business in the UK.

In contrast, our cost-of-living worsened in December after inflation jumped to 5.4% – its highest level in almost 30 years – driven by the higher cost of clothes, food, and footwear; this is likely to get worse as the cost of fuel doubles for many.

Andrew Bailey, the governor of the Bank of England, says to ask for a pay rise now is to cause further economic decline.

In fact, according to a recent analysis by the Office for Budget Responsibility shared in the Newstatesman, the UK is on course to endure two more decades of stagnant wages, revealing the negative news that we should expect to earn less in 2026 than 2008.

Confusing when we consider certain sectors.

The last two years have seen many businesses report their best year ever, which we can confirm with the number of recruitment instructions we are receiving from our clients.

As a hardworking and productive professional, what are your options? Let’s share a few suggestions in this post.

Know Your Facts

The candidates we work with here at Clayton Recruitment are switched on. They know how their business is faring in the market and what growth is anticipated in future years.

When businesses plan growth, they also understand that they will need to plan financially to increase headcount and ensure their current team is engaged and recompensed appropriately.

Well, hopefully, that is the case.

Though not in every company.

Taking your time to research salary packages puts you a step ahead because it demonstrates that you have evidence to back up your pay raise request. This data is vital because it will give you leverage when starting the negotiation.

The question then is where your current firm sits on the spectrum, and are you being paid the going rate?

This brings me to the next point.

Know Your Value

Pay and remuneration is a prickly subject, and we aren’t guaranteed a pay rise every year for simply turning up and delivering on our objectives.

Remember, no manager likes being held to ransom and at the same time, they appreciate honesty. If you aren’t happy with your remuneration package, you have to tell them; as uncomfortable as that conversation feels.

At Clayton, whenever a candidate comes to us where pay is a problem, we always ask if they have had a discussion with their manager first.

It’s surprising how many people haven’t.
Sometimes a straightforward conversation like this works.

Sometimes it doesn’t, and this is where honesty with yourself is important. Here are a few questions to consider.

• What value are you delivering to the company?
• What results did you achieve last year that were above what was expected?
• Is your manager or HR fully aware of your contribution to the business?
• Considering this, how will you demonstrate how valuable you are?

As a first start, use your performance objectives showing all your achievements. This way, you will let your company appreciate your worth and what it might cost to replace you.

You could take your manager through the goals that were agreed upon together and what actions you have taken to achieve the results you have.

You will be surprised how well this works. Your manager could be responsible for a lot of people. They are human too, and might not have all your performance wins etched in their memory.

Know What You Want

This final point is key; know what you want, and here are a few things to consider.

• Do you have a figure in mind?
• Is this based on your personal need?
• Your analysis of the current market?
• How much you think you are worth?

It is important to know what you want and why and have justification for the figure you are asking.

Here is something else.

Is money your real motivator, or are there other options to consider? The world of work is changing, and many firms could consider hybrid working for day weeks and sabbatical leave. These are all options that are now on the negotiating table that wasn’t just a few short years ago.

Know Your Walk-Away Point And Your Options

You might be pleasantly surprised that your pay rise suggestion is accepted, especially in the current talent market.

However, be prepared that it might not. Therefore you need to consider your options.

The upside is that we are currently in a candidate-driven market because of the skill shortage fuelled by Covid-19.

For you, this means that your options are open, and if you are prepared to move, you can potentially join a new business and continue to develop your career while being appropriately rewarded.

And this is where we can help.

The team here at Clayton Recruitment have placed literally thousands of professionals.

Depending on your role and experience, we may be able to personally represent you to our clients too. If you would like to have a confidential conversation about you and your career then do get in touch. You will find all our contact details here.

What Next?

Though many workplace sectors experienced poor growth last year, there are certain sectors in the UK job market that aren’t. Here at Clayton Recruitment, we have multiple clients looking for skilled and ambitious candidates like you. For a confidential conversation about your career goals and your next move, please get in contact with one of our team here.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

If you’ve never heard of an employer value proposition or brand before, now’s the time to expand your education.

According to the CIPD, an employer value proposition is a way your business will differentiate itself from competitors when it comes to attracting talent.

The question is, what characteristics do you need to demonstrate to attract talent in your sector today?

The U.K. is currently in the grip of one of the worst skills shortages in the last twenty years. Skilled candidates are in the driving seat of their careers, and many will naturally  pick a company based on their brand presence in the market and the narrative related to how they treat their employees.

The last few years have seen talented people re-evaluate their careers and the expectations of the companies they work for. Today, employees will consider moving to get what they want. That might be better pay and conditions, development opportunities and the option to work remotely, amongst other reasons.

Considering the commercial value good talent brings to your firm, perhaps it’s time to energise your current employer brand to attract the talent you now want to take your business forward.

Let’s explore this more in today’s post.

Definitions: EVP versus Employer Brand

According to various sources online, employer branding became prevalent in the early 1990s. Since then, it has become a recognised term in both H.R. and recruitment circles.

An employer brand is an impression your business gives as a good place to progress your career to current employees and key players in the external market. From a talent perspective, these would be active and passive candidates.

So, EVP versus employer brand, what is the connection? The CIPD reminds us that we have an employer brand whether we have consciously developed it or not.

If we were to sit around a table and talk about Wetherspoons or Uber, we would all have an opinion about their brand and how they treat their employees.

The employee value proposition for both these brands could potentially do with some work when it comes to their EVP; in other words, “why would I want to work for Uber of Wetherspoons?”.

EVP is, therefore, the conversation and communication points around why I would want to work for this brand.

Building a Stronger EVP

The topic of this post relates to energising your current EVP to attract and keep talent.
Fundamentally an employer value proposition is a list of specific and unique benefits an employee can expect to receive when they join your business.

Vision, motivation, development, acceptance, a diverse and inclusive environment, benefits, pay, wellbeing, and community. The CIPD defines EVP in a simple and jargon-free way: “The value proposition describes what an organisation stands for, requires and offers as an employer.”

If your people are leaving your business, your recruiting partner is offering feedback about your perception in the market, and your job offers are being turned down, it’s time to look at your EVP and how you are communicating ‘why you’ into the market place.

Considering the changed expectations of talent today, which parts of your EVP need a revamp?

If you want some ideas, look at Microsoft’s Workplace Trends Index. The report highlights an important point that over 40% of the global workforce are considering leaving their current employer for an opportunity to work remotely.

Remote work has created new job opportunities for some, offered more family time, and provided options for whether or when to commute.

Review and Redefine Your EVP

The much-used term related to talent wars is based on the current volatile market and a shortage of skilled applicants for your roles.

More now than ever, it is critical to communicate your compelling offer and make the connection in a candidate’s mind that you are the firm to join.

As a specialist recruiter for over twenty years, we have seen past clients struggle because they have not given their EVP the importance it deserves.

Our role is to showcase your firm to prospective candidates, but it’s not easy if your EVP isn’t an attractive offering in today’s marketplace.

So how do you become more attractive?

As a starting point, review your current state and EVP as you plan your journey.

• What is our vision and mission; has it changed?
• When did we last conduct an employee survey?
• What is our purpose and ‘why’ as a business?
• How engaged is our current team?
• Do we have a strong leadership team to represent our brand?
• Why would people join us, and why do they stay?
• Do we have an attractive development culture?
• Is our current offer relevant and on point for the talent we want today?
• Do we have an experienced recruitment partner that can support our growth goals?

Create an Action Plan With Milestones and Timelines

Once you have assessed where you are, it is vital to take the necessary action. It is all too easy to procrastinate and blame what has happened and assume the current market will change; it won’t.

We are in an age of rapid innovation and digital disruption, with a workforce expecting more from their employers, including support, vision, direction, and development.

Knowing that candidates’ expectations from you, their employer are different, how will you change?

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

At the start of a new year, many of us review where we are in both our personal and professional lives. For those of us working in the current job market, it’s no different.

The specific details of the path you want to take might differ slightly. However, the five fundamentals we are sharing today form part of any successful career planning process, as we have observed placing more than 5000 professions over the last twenty-two years.

First, let’s put some context around the impact of the new ‘norm’ when it comes to creating your plan.

The New Norm

As we navigate our way out of the pandemic and multiple new variants, it is fair to say that the new normal hasn’t impacted some sectors as much as others, except for improved technology, communication channels and virtual recruitment.

We noticed here at Clayton Recruitment that the phone continued to ring after the initial few weeks of the first lockdown as clients asked us to help fill their roles. This continued throughout 2021, accelerating at pace as the year went on. 2022, so far, shows so sign of this appetite to hire slowing down.

Hybrid, home, and remote working are still major debates across businesses as they consider the permanency of such working arrangements.

As predicted by the Microsoft Workplace Trends report, many candidates we speak to are keen to have some flexibility around working in the office or at home. Consequently, we are seeing more businesses willing to consider hybrid working moving forward.

The critical piece of the conversation is that skilled candidates are in short supply. This results in employers counter offering employees to stay with them rather than moving to a new business. Some candidates continue to have multiple offers on the table.

In summary, if you are a skilled candidate looking to move, this is your time.

What an opportunity, though let’s have a sense check here. Jumping into a new role with an improved package and a hybrid working opportunity is OK, provided it is part of your long-term plan.

Therefore, consider this as you plan your career. Moving and building your career takes time, depending on the level you want to achieve.

So, what should you be considering in your overall plan?

Decide What You Want

Goal setting and tweaking can happen at any time of the year. As Professor Maxwell Maltz shared in his New York Times bestseller, human beings are success-seeking creatures, and therefore we want to achieve success.

Without goals to inspire and drive you, it’s impossible to know if you’re moving in the right direction. In simple terms, if you don’t know the destination, then you can’t plan the journey.

Deciding what you want allows you to take control of your professional life.
Simply saying that you want something isn’t enough. Goal setting is a strategic process that considers what you want to achieve through a series of milestones and action steps and ends with hard work and dedication.

Therefore, setting a goal and then moving towards it is a logical process we would all be advised to tap into.

Most professionals want:

• To work in an area of business that they enjoy and find interesting
• To receive sufficient income for their work to enable them to live comfortably
• To be considered as being professional and knowledgeable
• To achieve a work/life balance that allows them to enjoy a life away from their work

No matter your opinion about setting goals, you will find yourself meandering around with no real sense of purpose unless you are clear on what you want.
Choosing stretch goals means finding the right balance between targets you can realistically achieve and aims that challenge you.

However, don’t set goals that are too easy, either. It’s essential to challenge yourself, as that way, you can reap the rewards of feeling accomplished and driven. Find goals that help you raise the bar on your work and performance.
Always have both short- and long-term goals in mind.

A Goal Setting Framework

One of the most popular goal-setting strategies involves creating “SMART” goals. There are variations on what the “SMART” acronym stands for, but most experts agree that it requires your goals to be:

• Specific
• Measurable
• Attainable
• Relevant
• Time-Bound

Your career goals must be clear and defined. A vague goal like “I want to get a promotion” doesn’t provide sufficient direction. Determine what kind of promotion you want that will fit your plan and when you want to accomplish that target.

Conduct a Skills Audit and Contact A Recruiter

To accomplish what you want in your career, you will have to up-level your skills relevant to your desired roles. Knowledge is power, and this is where talking to someone who has the ultimate position you want can be useful.

Although, remember that a lot has changed during the last few years and what was once required for a role, either skills or experience, might have changed.

This is where talking to a specialist recruiter will help. Here at Clayton, we have over twenty years’ experience recruiting professionals and can guide you on the best next steps according to the specific career path you want to take.

With the specs for your ideal job to guide you and your CV in hand, write a list of the skills you need to work on and rate yourself on a scale of 1 to 4. A rating of 4 indicates that you’re an expert in the area, while a rating of 1 means that you have very little knowledge or skill in that area.

Once you know which elements need the most work, you can develop a list of activities that will help you close the gap.

Managing Your Mind

The first step in developing your career is to embrace the right mindset by managing your mind. More than ever, the pandemic has highlighted the importance of working with our mentality to handle whatever is happening globally.

It’s easy to assume that creativity, intelligence, or talent are the things that set successful people apart from the rest of the world. However, the truth is that all the most powerful people in business today reached their goals through perseverance, grit, dedication, and the right mindset.

Your ultimate goal may take a few years, and the more you can manage your mind through the process, the better.

Good Luck!

What Next?

Though many workplace sectors experienced poor growth in 2020 and into last year, the sector wasn’t one of them. Here at Clayton Recruitment, we have multiple clients looking for skilled and ambitious candidates like you. For a confidential conversation about your career goals and your next move, please get in contact with one of our team here.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

The world of work has undeniably changed during the last two years. Flexible working opportunities, including work from home, hybrid work, and hub (office) working, are rapidly becoming the new norm.

Consider this alongside the new flexible working bill revealed in June 2021, and work environments might change beyond recognition for businesses across a range of sectors in the marketplace.

The flexible working bill introduces several considerations for businesses in search of talent for 2022. That means evaluating working practices for a lot of industries, including if and how people return to the office.

Employers will be required to offer flexible arrangements in employment contracts and explain what work schedules are available when advertising job vacancies.

While the data suggests that employees who work in the professional and commercial sectors, such as law, can be just as efficient in a flexible working environment, the right talent growth strategies will still need to be in place to ensure a business’ ongoing success.

Fail to provide the right working opportunities, and you could risk losing current staff while having your hiring offers rejected.

As a first start, let’s clarify the various working opportunities we are talking about here.

Defining Flexible Working Models

To ensure you’re prepared to welcome the new age of work, you’ll first need to understand what different flexible working modes entail.

1. 1. Homeworking

Otherwise known as remote working, home working involves allowing employees to work from home or remotely consistently in their role. This may include having video conferences with clients, fellow team members, and other departments.

1. 1. Hybrid working

Hybrid working combines home working with time in the office. It involves employees coming into the office and working remotely when their role allows.
Hybrid working has been available in many businesses over the last few years, with some partners working from home one day a week.
This is now changing, and even though employers and employees have enjoyed the benefits of working from home, the pandemic has also highlighted the wellbeing and connection needs of everyone. Many people find that a few days in the office helps boost their mood whilst improving collaboration.

1. 1. Hub working

Hub working often refers to situations where a specific team work together as a resource to each other to improve collaboration and communication. One partner may work in an office in Preston, the other in Carlisle and another from home on the outskirts of Leeds.
The move to flexible working is likely to see this style of approach becoming more prevalent.

For most companies, the hybrid working method is likely to be the preferred option for both partners and employees.
Approximately 70% of employees want flexible working options to continue, while 65% require more time with teams.

Are There Benefits to New Working Styles?

Working from home, in a hybrid environment, or even as part of a flexible hub appears to have several benefits for today’s professionals. With fewer long commutes to worry about, time is saved in getting to and from the office and increased productivity has been documented consistently throughout the last two years.

On top of this, many studies are beginning to indicate hybrid and remote working can positively impact employee engagement satisfaction too.

The ability to work flexibly is something many job seekers have as a criterion before considering accepting an offer from a new employer. According to the Microsoft global work trends study, 40% of the worldwide workforce is now thinking about leaving their jobs in exchange for a career with more flexible options.

How to Implement New Work Styles

To ensure your business stays ahead of the latest trends, it’s critical to start looking at flexible working options that make the most sense for your team. Consider which roles are suitable for hybrid, remote, and hub work and which might require a more traditional schedule.

Hybrid working has multiple benefits, but it can be challenging if not planned correctly. For most businesses, the introduction of hybrid working will require a culture shift alongside new working methods.

We can learn lessons from working from home during the pandemic; however, hybrid working will make greater demands of managers and businesses on an ongoing basis.

People working in a distributed environment can easily suffer from feelings of isolation and disengagement. There’s also the additional concern of cyber security and compliance to think about when team members are working online from multiple environments.

Employers will need to:

• Consider their options: Look at the different working styles available and which ones are reasonably suited to your current employees.
• Provide training: Ensure professionals have the tools and training they need to continue providing excellent service in a remote or hybrid environment.
• Invest in constant optimisation: Use feedback from team members to constantly improve the hybrid or remote working strategy.

The recruiting team at Clayton Recruitment has been working with many local businesses to adapt their talent search and job specifications in line with increased demand from job seekers for flexible working.

If you would like a conversation about how we can support your particular business, do get in touch.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

The 2020 job market was undeniably challenging with high levels of unemployment and a seismic shift to homeworking and virtual offices for many industries. And, whilst there is still much uncertainty as we look ahead – particularly amongst those industries hardest hit by the COVID pandemic and subsequent lockdowns, a number of areas are gaining momentum once again with the proactive hiring of Sales and Marketing roles across multiple sectors in response to changing consumer behaviour and business needs.

According to the latest Bellwether Report from The IPA on marketing spend intentions and financial confidence, marketing budgets are still in negative territory as businesses continue to ride out the impacts of COVID as well as uncertainly in many sectors brought about by Brexit. However, there are signs of ‘green shoots ahead’ as 2021 picks up pace and companies recognise the importance of planning now and taking back market share through sales and marketing strategies.

In a special edition of their Emerging Jobs Report, LinkedIn reported on the roles experiencing the highest growth between April to October 2020, with a high % under the widely-cast net of Sales and Marketing including Digital Content Freelancers, Social Media and Digital Marketing specialists as well as other creative roles including screenwriters, illustrators and writers. And, whilst particular specialisms (and budgets) such as those in Event Management and PR are still in a state of flux, businesses with a back-to-basics acknowledgement that Sales and Marketing investment is key to long-term business success will surely reap the benefits as the economy, and society, start to recover.

Nevertheless, company budgets more generally will continue to be closely reviewed and justified, including those attributed to the recruitment of talent. Savvy business owners have long realised the value that they get from relationships and partnerships with Recruitment Agencies in attracting top-tier candidates, and even in tempestuous markets like these, nurturing those collaborations to drive business growth is demonstrably advantageous.

Admittedly, whilst it is our job to shout from the rooftops why businesses should use the services of a Recruitment Consultant to give them tangible competitive advantage, now more than ever, those who are tapping into sector expertise of agencies are reaping the benefits and bringing on board Sales and Marketing professionals that are highly skilled and actively looking for work.

Market Overview

Recruitment Consultants have a vested interest in understanding the sector in which you’re looking to recruit and because of the trusted position that they have with Candidates – both active and on a long-term basis, they will undoubtedly be able to offer you strategic insight around movement and activity they are experiencing in the market. Good agencies will have an in-depth knowledge of Marketing specialists that are in demand and a Consultant will be able to offer you impartial and professional guidance on the things like salary benchmarking and market mapping as part of a truly consultative relationship that ensures you are fully armed and aware of your options.

Time better invested

We know from talking to our Business Owners and professionals in Human Resources that homeworking, whilst necessary over the last year (and of value to many), has resulted in unintentional overtime as the office-commute is depleted and the lines between family and work life are increasingly blurred. Hours worked are increasing, and businesses are perhaps not only cash-poor, but time-poor too.

HR departments are often stretched with many other business priorities, and senior management are unlikely to find the time to dedicate to sifting through hundreds of CVs, shortlisting, interviewing and offer-negotiation. According to job board CV-Library, entry level vacancies attracted many thousands of applications back in August 2020 – a sign of the jobs market and associated redundancies no doubt, and whilst more niche roles may mean this volume is whittled down a little, it is certainly a big ask and expectation that a company undertakes this level of focus on top of the ‘day job’.

Even with the world of technology, multiple job boards and social media channels at your fingertips there is no doubt that a good Recruitment Consultant will want to take time to understand your business and hiring strategy inside out; your growth plans, your objectives for bringing other Sales and Marketing professionals in, and your ‘Employee Value Proposition’ that sets you apart as an employer – but this should be an investment that will pay dividends in better representing you in the market. Agencies that keep you updated on progress, whatever the outcome, are worth their weight in gold and should allow you to have confidence that they will search the market for Candidates that are a best fit on all fronts- freeing up time for you to focus on preparing for interviews and the sharper end of the process that will hopefully lead to an offer.

Access to the inside track

In certain specialisms, the active pool of candidates has increased, yet in others, particularly those within Digital Marketing, talent shortages are still abound. Knowing what is ‘out there’ in real terms can often be overwhelming and unclear. A Recruitment Consultant will not only help to cut through the noise but will also be able to furnish you with the finer detail of Candidates on the market as well as general mobility of those looking for career progression.

In addition, many Recruitment Agencies will represent Sales & Marketing professionals on an exclusive basis meaning that in turn, you will have access to top-drawer individuals often before they are seen as ‘active’ jobseekers; giving you a head start on your own competition. The passive market is truly untapped potential, and Recruitment Agencies will already be strategically communicating with these candidates that you will not find applying to your roles or visiting your website.

Costs-Savings

It does seem counter-intuitive to focus on the savings a Recruitment Agency can offer a business, as the service itself does come with a cost. However, businesses should look instead at the overall value that they get from outsourcing this activity. Costs associated with advertising roles, tech to aid matching and candidate screening can be significant although the impact on not filling the role in a timely manner may be more damaging to the business than such outlays. Many agencies earn their fee only when the successful candidate starts their position and passes their probation period ensuring that agencies are always driven by a targeted approach that demonstrates a deep understanding of your requirements and matches those with only the most relevant individuals. Conversely, the cost of a bad hire (and associated expenditure on training and onboarding) can also be hugely damaging to businesses – so getting it right first time is the goal for all parties,

The human touch

A professional Recruitment Agency should, in this day in age, have a world-class ‘tech stack’ that tangibly benefits their Clients and their search for skilled professionals. Whether that is through systems that produces better matches between roles and candidate profiles or enhances candidate screening with tools like psychometric testing. Technology undoubtedly can aid the recruitment cycle and chance of success of a good fit for your business.

That being said, overwhelmingly where Recruitment Consultants excel is the personal touch that you get from speaking candidly, confidentially and openly with another person. Adding to headcount can be draining – financially and through time spent searching the market with sometimes no experience of that industry, and whilst they may have their part to play, automatic watchdogs and the like alerting you to new candidates pinging into your inbox just won’t offer the emotional support and empathy that you get from Consultants who are fully emersed and experienced in the recruitment cycle and all its nuances.

Salesperson, Negotiator, Arbitrator.

Recruitment Consultants are unashamedly sales-trained and commercially minded, and when you take those skills and couple them with a deep-rooted understanding of their clients, the result is professional representation from someone who knows how to ‘sell’ your business– your culture, working environment, mission and values – and leverage those elements with the non-negotiables of the candidates. This is crucial in a competitive market and smaller more specialised pools of jobseekers.

Moreover, once an offer is on the table, your Consultant will act as negotiator (sometimes arbitrator) with the candidate in order to not only cover off some of the basics like remuneration and package, but set expectations around notice periods, start dates and the finer details of the contract. All without you having to have any forced or awkward conversations at the early stage in your relationship.

Service-led support throughout relationship

Support for Clients should not end once an offer has been accepted either. Many agencies will proactively offer guidance if required around the lead up to start date for your new hire, how to combat counteroffers, and keep lines of communication open between all parties.

Whilst the world is still arguably in a state of flux in many ways across the economical spectrum, we are seeing real confidence once again in a number of Sales and Marketing roles with firms that are committed to their growth strategies and bringing in talent that supports their vision. As demand outstrips supply in several practice areas including Digital Marketing, businesses who are now thinking beyond notice periods will find that now is a good time to strike and take action.

If you would like to speak to us confidentially about market conditions, candidate mobility within your sector or geographical region, or if you are actively looking for talent now and would like us to help navigate the market, we would love to chat. Contact us or call the office on 01772 259121 for more information on how our exceptional recruitment experience can help your hiring strategy.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.
With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis.

If you are looking for your next career move, we can help. Call us on 01772 259 121.

If you would like to access our free guides, view them all here.

As an employer or a hiring manager, recruiting right now is as challenging as it can get.

And that’s down to the fact that we are in a saturated market. The Covid crisis has caused job losses in some sectors. Still, more so, it has caused movement in the market from accounting professionals speculatively applying for roles as they think and consider their future like never before.

This poses a problem, as the most valuable candidates become swamped by a sea of possibilities.

So how can you hire the ‘right’ accounting candidate when the odds are stacked against you?

Today, we look at the dangers of hiring in a saturated market, and some expert recruitment strategies which can help.

1. Getting Your Person Spec Right

One of the most significant challenges of hiring in a saturated market is not knowing exactly what you’re looking for. When you narrow down what you’re looking for to the exact skills, attributes and personality traits you want, this makes the search easier.

We are currently helping organisations define their finance and accounting job specifications, which has become invaluable in their recruiting process as they redefine their roles for a post-Covid market.

• Have the skills you need in your next accounting professional changed?
• Do you need to hire finance experts with the skills of tomorrow, but aren’t sure what to look for?

We can help you define your finance and accounting roles and person specs to narrow down your search – get in touch with us here to find out more.

2. Hiring for Culture

Another huge change in accountancy recruitment since the pandemic is the need for team players who can be flexible and adaptable while having the organisation’s best interests at heart.

During the Covid crisis, many organisations realised for the first time which of their finance team were true team players, and which were disengaged in their roles.

A successful finance team includes individuals whose values and culture align with their employer, whether that’s in a financial practice or a larger organisation’s finance team.

Any management guide will tell you that cultivating a positive and unified culture in your team is necessary for success. Yet, so many hiring managers still put this low down on their list of priorities.

Creating a set of non-negotiable values that you want your team to have will narrow down your candidate search even further, which is essential when hiring in a saturated market.

3. Organising Your Recruiting Timeline

Making some key changes to your recruitment process will allow you to make difficult hiring decisions much easier.

Improve the speed of your hiring process so that recruitment isn’t taking up weeks or even months of your valuable time. Start with the end date in mind – the date that your new recruit needs to be in their role by, and work backwards from here. A Benchmark survey on career timelines found that the average recruitment process takes 24.5 days, how long does yours take?

Ensure you have a stringent timeline and stick to it. When you start pushing dates backwards or worse – hiring without consulting with all stakeholders – this can create a messy and stressful recruiting experience for everyone involved.

4. ‘Selling’ Your Organisation to the Right Candidates

At a time like this when you want to attract the best candidates, it might just be time to re-evaluate all of your recruitment collateral and employer branding, so you attract the candidates you want and repel the ones you don’t.

A few questions for you.

• Do you have an excellent employer branding strategy
• Do you regularly update and share about your company on social media?
• Does your hiring manager respond in a timely way to candidates both online and during the recruitment process?

Right now, developing your brand awareness as an employer of choice needs to be a part of your recruitment strategy.

5. Working with a Recruiter

Finally, the most valuable step you can take right now is to work with a recruiter.

At Clayton Recruitment, we can take care of all the stages we have outlined here, which, at the moment, is a big undertaking for HR departments which are already pushed for time and resources.

Making the right hiring decision is so critical right now, the last thing any organisation wants is to find out that they have made the ‘wrong’ accounting hire shortly after appointing them.

Your finance team needs to be full of the most talented, best-suited experts for your organisation.

Next Steps

If you have struggled to attract the finance candidates you want and have found that recruitment is becoming a challenging task as you are faced with an increasing amount of CVs and applicants, we can help.

Please get in contact with our expert recruitment team today to find out more about our recruitment service. We don’t just guarantee that we will find you the best possible candidate, we also protect your investment so that if the candidate doesn’t work out, you get your full investment back.

Don’t run the risk of making the ‘wrong’ hire from the many candidates available; use our guaranteed recruitment service to find your ideal candidate in a saturated market.

Call us on 01772 259 121 or contact us here to find out how we can help.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Despite most of 2020 being taken up in the crisis and recovery stages of the pandemic, the start of 2021 really is the time for us to celebrate and look forward to life after Covid.

With the vaccine promising a return to a new kind of normal, it is finally time to start planning with confidence for your next move in your finance career.

Finance professionals have been the saviour of many organisations this year, providing essential services and protecting businesses in what has been an incredibly challenging environment.

As a finance professional, you will probably have acquired some new skills, and certainly lots of new experience this year.

This means that it is the perfect time to think about what you want from your finance career, and how to find it.

Today we look at current opportunities for you as a finance candidate and why now is the ideal time to look for a new role.

Covid Recovery

We are finally approaching the end of the Covid period now, with the vaccination programme in full force in the UK.

That means that the time businesses have spent waiting and being tentative in their hiring decisions are over – the accounting opportunities that are going to be created over the next few months will be plentiful as businesses focus on growth once again.

Businesses are now looking to take advantage of market conditions and grow, rather than be stifled like they were for the most part of 2020.

Where Are the Opportunities?

As well as Covid, there has been increasing concern about UK finance sector jobs due to Brexit. Still, recent reports show that employment in the finance sector is defying the warnings that were originally predicted.

Finance roles have been retained for the most part since the 2016 referendum, and hiring sprees in some parts of the country have seen opportunities increase substantially.

The areas we see the need for accounting roles increase are in public practice, commerce and industry, and the public sector.

Despite the upheaval caused by Covid, opportunities in industries such as eCommerce and virtual communications have skyrocketed.

However, despite finance and accounting opportunities rising, there has also been an increase in the number and variety of candidates applying for each vacancy. This means that the need to stand out in your job search is greater than ever.

Let’s look at what you can do as a finance and accounting candidate to prepare for your 2021 job search.

Industry Versus Practice

Many accounting professionals will stay within their remit, either industry or practice for the majority of their career.

But to find a new role in 2021, it might be time to think outside the box.

Finance roles within a practice are in high demand right now, as SMEs get to grips with accounting, audits, tax, and assurance issues that have been caused by the pandemic. In contrast, finance departments in larger SMEs, particularly in certain commercial and retail sectors have struggled.

If you have always worked in an industry position, is it time to consider a practice role?

Whatever your thoughts might be on where to take your finance career, right now, enlisting the help of a financial careers expert will be invaluable.

Formulating Your Plan

Any career move you make in 2021 should always be considered with your ultimate career goal in mind. Deciding on where to make your next move will depend on several factors such as your location and family responsibilities; sometimes, you need an independent expert to help you see the clearer picture.

Depending on whether you plan to cultivate a career working in financial practice or in industry, we can help you figure out your next strategic move. Get in touch with us here if you are considering a career move this year, but you need help on where to focus your job search.

Finally, let’s look at my top tips to help you right now as you embark upon your new job search.

Standing Out in Your Job Search

Finance professionals embarking on a job hunt in 2021 will have to work harder than ever to get noticed, so here are my expert recruiting tips to improve your new job prospects.

Refresh Your LinkedIn – your professional online persona might have been the last thing on your mind this year but before you start applying for new roles, make sure that your profile is not just correct but also up to date. Enhance your profile with new post-Covid skills, get liking and sharing industry news and start making new connections. Most hiring managers will check you out online – you want them to see your active interest in your career and your network.

Tailor Each Application with Your USP – let each hiring manager know in your cover letter and throughout your CV why you are the ideal candidate for this role. What unique skills do you have that make you a candidate that deserves an interview over your competitors?

Get in Touch With a Finance Recruiter – this is by far the best thing that you can do as a finance candidate. At Clayton Recruitment, we specialise in finance and accountancy recruitment. We can advise you on your current job search, help update and tailor your CV for your post-Covid job search, as well as finding and arranging your next interviews.

Next Steps?

If you are looking for a new finance and accounting role for 2021 – get in touch with our team of career experts today, click here or call us on 01772 259 121.

Let 2021 be the year you make your most valuable financial career move.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

At Clayton Recruitment, we have been providing expert recruitment and career planning services to candidates like you for over 30 years.

This year, due to the widespread upheaval of coronavirus, we have changed the way we are now helping candidates.

We talk to candidates daily about the challenges they are currently faced with as they look for new opportunities and new niches to work in after the pandemic.

Job seekers who have been looking for a new role this year will have had to face the issue of looking for a new position during a pandemic, and for many people, this hasn’t been easy.

But we are now seeing positive changes in the job market. Data from the Staffing Industry Analysts show that job vacancies each week are increasing, with hiring in some areas back to pre-Covid levels.

The good news is we have identified two areas where we are focusing our efforts which are demonstrating the most significant growth and the best opportunities.

If you are looking for a new role, and you have sales and marketing knowledge or finance and accounting experience – or other excellent transferrable skills – today, we explain how we can help you.

So, where are the biggest opportunities? Sales, marketing and accounting and utilising the many transferable skills you have.

Let me start to explain more here.

Sales and Marketing

Suppose you are a candidate with sales and marketing experience, despite cuts to these departments in some sectors. In that case, there are plenty of opportunities in the industries which have been successful this year.

Sales roles are essential in all industries, including retail, finance, and manufacturing – companies cannot grow next year without talented sales and marketing employees.

In 2021 and beyond, sales and marketing, like many other areas of our lives, is going digital. Successful sales and marketing candidates will have a growth mindset and be continually looking to adopt new technologies to drive sales forwards, including CRM systems, data technology and A.I.

Have you been working on building your digital skill for the ‘new normal’ since lockdown started? If you’ve got a growth mindset and are looking to build on your digital sales and marketing skills in a new role – we want to hear from you.

If you are considering a new sales and marketing role, we can help you find a unique opportunity in the sectors which are booming, such as technology, retail and eCommerce, legal plus many more.

Contact our team today to find out more about the current opportunities we have.

Accounting and Finance

Many candidates have put promotion or new job plans on hold this year, for understandable reasons.

But what accounting and finance candidates should know is that looking for a new role right now is not risky; it is a smart strategy to work with a recruiter to take advantage of the current opportunities in the market.

In early November 2020, the Chancellor set out the ambitious plan for the future of the U.K. financial service sector, with goals to extend its global leadership in green finance and financial technology.

Even despite the pandemic and Brexit on the horizon, banking and financial service jobs remain stable.

Accountancy has also been largely unaffected by the pandemic, with opportunities in affected sectors suffering, while roles are opening up in many other growth sectors like technology, online retail and construction.

Transferrable Skills

If you haven’t got direct experience in sales and marketing, or accounting and finance, there are excellent transferrable skills which are valuable right now, which will help you stand out and secure a new role.

Employers are on the lookout for talented candidates with the following transferrable skills:

• Tech skills such as confidence using digital communications, digital project management and social media management.
• Business strategy skills – you may not have direct experience working in a finance department or a sales role. Still, if you have leadership experience where you have contributed to developing a business strategy, this is a transferrable skill which employers value highly.
• Commercial awareness – for most businesses, 2021 is going to be about recovery and building back any shortfall from 2020. This means that they need employees with astute commercial awareness to create and drive revenue.

Do you have transferrable skills that you know you could flex in a sales or marketing or an accounting and finance role?

We’ve got opportunities for talented candidates, get in touch with our team today to discuss your options.

Working with Clayton to Find a New Role

We are using our three decades of successful experience to help candidates find new roles in an increasingly challenging jobs market.

If you have struggled to find roles which excite you or that fit into your ultimate career plan, we can help.

With extensive previous experience recruiting in both Sales, Marketing, Accounting and Finance, we are committed to focusing on these sectors as this is where we know we can help candidates the most.

If you are looking for a new role in these sectors, we can help – get in touch today.

Contact us here or call our team on 01772 259 121 to discuss your career options with our career planning experts.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

Many industries are driven by their sales and marketing functions, and in our post-Covid world, these departments in your business have become more critical than ever.

Likewise, finance and accounting teams have been the backbone of businesses throughout the pandemic.

In any organisation, both of these parts of your business need to be staffed with the right, dedicated team, to achieve success; and as you grow your business next year, these departments will play a pivotal role.

Despite the pandemic, many industries such as online retailers are doing well, as the market shifts to accommodate the way businesses and their customers are acting to navigate the new normal, we occupy.

In the UK, the sectors that are doing particularly well include banks, certain food and beverage organisations, construction, financial services, healthcare equipment and technology.

Of course, this is a broad picture of the UK, and each business will have its own story to tell.

But what is true everywhere is that organisations who plan to grow next year and come back stronger from the pandemic will need to concentrate on having the best sales and marketing experts, as well as astute financial professionals in key roles.

Today, we look at the importance of both the sales and marketing and finance and accounting functions in your business, and how Clayton can supply you with the talent you will need here for 2021.

Let’s look at where one of the most significant opportunities is right now – sales.

Capitalising on Sales Opportunities

One area we are seeing vast growth is in sales, both in B2B and B2C.

In times of economic uncertainty, this is historically a prime opportunity to increase sales as businesses and individuals are looking to you as a market expert to provide what they need right now. And we saw this in the immediate aftermath of the pandemic this year. It was not the businesses who furloughed their sales departments who are riding high right now – it is the ones that carried on with their sales processes even in spite of the pandemic.

However, the UK has not experienced the worst of the economic downturn that was expected; in fact, the economy is recovering strongly from the Covid period.

Depending on the nature of your business, you will likely have experienced challenges and opportunities this year, perhaps in some unexpected areas. To grow this year and capitalise on opportunities in the market, many organisations are now expanding their sales teams with experienced, talented sales executives.

The most vital asset to any business now as we enter back into a period of healthy trading is a strong sales team – talk to us today to find out how we can help.

Marketing

Marketing has also evolved massively since the start of the pandemic.

The change in consumer habits, government restrictions in this country and wider global business influences have meant that marketing your business probably looks much different now to what it did at the start of the year.

Having an excellent marketing department in place right now is critical.

Sectors which are doing well since the pandemic include online retail, tech, construction, consumer goods and green energy, will require increasing numbers of talented individuals next year to strengthen these brand messages.

Digital marketing software and CRMs like Salesforce have increased their market share during the pandemic as companies realise the importance of nurturing relationships with customers.

A few questions for you.

• Have you invested in digital marketing or CRM software recently?
• Are you getting the most out of your sales team?
• Do you need to provide them with better tools or better management?
• How many additional people might you need?

All these are considerations for organisations today. We know because we are working with companies daily who are building marketing talented teams in these areas. If you would like a conversation to understand how we might help you, get in touch with one of our team today.

Accounting and Finance

Accounting and finance have always been a stable sector and in times of uncertainty always moves into a growth phase, as companies navigate the changes in the economy.

As well as dealing with the pandemic, the UK accounting and finance sector is also bracing for Brexit in 2021.

However, as a full leave agreement is yet to be decided, many banks and financial service companies have already made their arrangements to continue to trade with the EU market. As this financial blog points out, trading in the EU market was ‘too inviting to let go’.

In November, the chancellor outlined exciting new plans for the UK financial service sectors, with a focus on financial technology.

Financial technology is going to play a huge part in the future of all businesses, as systems and processes turn digital in the wake of Covid-19.

Do you have financial technology talent in your team that will drive your organisation forwards?

In terms of financial business recovery, despite more tiered restrictions, positive news about a vaccine has shed light on hope for next year. Recent data from the staffing industry shows that positions in Insurance and Finance were up 22% on the previous week for the week starting the 22nd November.

Good news.

Have you found that demand in your finance and accounting departments has increased in the months since the pandemic?

If the answer is yes or you can predict growth for the future, it might be time to start thinking about injecting some fresh finance talent into your team.

How Clayton are Responding

Clayton has been providing expert recruitment services for over 30 years, specialising in the legal sector as well as sales and marketing and accounting and finance.

Because of the huge shifts happening in the jobs market in the UK right now, we have recognised the importance of pivoting to help businesses who need these most in-demand candidates right now.

At Clayton Recruitment, we are repeatedly asked by clients to source the best of these talent pools to place in key roles; for this reason, we are committing to a focus on sales and marketing and finance and accounting. We are doubling down on our efforts to source candidates specifically in these areas.

We’re committing to a laser focus on sales and marketing and accounting and finance, drawing on our previous extensive experience in these sectors and creating a recruitment process to quickly find clients the candidates they need.

So, we can help if you need sales and marketing or finance and accounting candidates with the most in-demand skills.

Get in touch with us today to find out how we can put you in touch with the right candidates to drive growth in your organisation. Call us on 01772 259 121 or contact us here to discuss your recruitment needs.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.

The pandemic has caused some of the most significant business and personal shifts that many of us will see in our lifetimes.

Social distancing, the wearing of masks, the rise of remote working; there are so many ways our lives are different now. And despite the pandemic being catastrophic in many ways, in others, it has been the catalyst for positive change, and this is something that we have experienced here at the Clayton Group too.

Instead of letting Covid impose a gloomy outlook, we have used this challenging time to increase our products and services – to deliver more for our clients and candidates during their time of need, and this is something we are incredibly proud of.

The Clayton Group is about more than just recruitment – today, I want to share with you how the pandemic has been the catalyst for our new VIP services and how they can help your business right now.

Consultancy

During the pandemic, we have focused our attention on helping CEOs and MDs of businesses, and partners of law firms, to uncover what business skills are needed and planning for the future needs, wheather it be new opportunities uncovered or new skills needed as the business pivots.

For many business owners, the last few months have been about getting through each week. There has been little time to focus on the businesses position; it’s been about survival and shifting.

Restructuring and Sourcing New Skills

Restructuring is something that all businesses want to avoid, but in times of crisis like we have experienced, it is sometimes a necessity.

We can help businesses to understand the impact of restructuring, and help guide them through the process.

Restructuring involves much more than making roles redundant; it requires a consultative approach to ensure your business is not left in a precarious position after a period of change.

Yes, it is possible to come through a restructuring period even stronger than before, and we can help you achieve this. Working closely with your business, our team will help you identify the new skills that you may need. We will support you in writing person specifications to help you find the right talent to deliver your post-Covid business plan.

Interim Solutions

Another vital and popular service that we have been offering since the pandemic is interim solutions for businesses.

These have proven to be invaluable to many organisations who are in a position where they need talent right now, but the future is uncertain, and they cannot guarantee contracts for more than a few months.

Employing talent on an interim, contract or temporary basis might be exactly what your business needs right now. If you would like to know more about how we can quickly find you the interim talent you need, get in contact with us here.

How We Protect Your Investment

As part of our world-class service that we have curated over 20 years, we have a built-in guarantee for your investment.

Our guarantee to you is that your investment is protected 100%, and we do this by offering both trial and extended guarantee periods.

We not only protect your business with our guarantee, but we also make sure that the investment you make with us is spent wisely, and we do this by giving excellent value for money.

Our Recruitment Service

Despite diversifying our services, recruitment is still very much at the heart of what we do.

We have a world-class resourcing team to find the best fit for your vacancy. Our talent attraction team continually works in the market to attract the best candidates that companies are unable to reach on their own.

We offer three different recruitment packages to suit your needs.

Again, your recruitment investment is always protected 100% – we mitigate any complications to provide you risk-free recruitment.

Finally

Don’t underestimate the value of working with a recruiter at this stage, even if you’re not recruiting currently, because they can help with so much more than that.

All business owners need help at some stage, and particularly in the current climate. Whether it’s identifying skills gaps, uncovering business needs and consulting on skills gaps. reating business plans, hiring for current vacancies, or filling your talent pipeline – we can help.

Get in touch with us on 01772 259 121 or contact us here to find out how we can help you get to the next stage of your business plan – whatever that may be.

About Clayton Recruitment

Clayton Recruitment has been partnering with organisations across the country since 1989, and during that time has built up an excellent reputation for trust and reliability.

With specialist divisions covering Commercial, Financial, Industrial, and Engineering appointments, on a permanent basis. If you are looking for your next career move, we can help. Call us on 01772 259 121 or email us here.