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Your Guide to Employer Branding to Attract The Talent You Want

The concept of an Employer Brand has seen a rapid evolution in recent years. At a time when businesses are competing fiercely for the top talent available on the market, its role in attracting and retaining such has not only been accelerated by but has grown significantly since the pandemic.

As a result, it has become something of a buzzword in the recruitment space and now more than ever before, how a business talks the talk and walks the walk when it comes to its professed ideals and values, is key to how well they fare in their search for talent and is regarded as crucial to its efforts to differentiate itself from its competitors.

Considering the age we live in and the ease at which word of mouth can spread about a place, person, business or event, it only makes sense. And, as the general preferences of professionals continue to evolve, it is especially important for employers to not only get involved in the conversation but influence it in order to give themselves a competitive edge.

This guide looks in detail at the following:

• What is employer branding?
• Why is it important?
• What important attributes do employees look for?
• How to build a strong employer brand